|
Company: LUDWIG+, Bingham Farms, MI 48025
Company Description: Full service advertising and marketing agency.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing or Advertising Agency of the Year
 Nomination Title: LUDWIG+
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated department's, team's, or individual's achievements since January 1 2020, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
N/A
- If you are providing written answers to the questions for this category, you must answer this first question: Briefly describe the nominated department, team, or individual: history and past performance (up to 200 words):
Total 155 words used.
LUDWIG+ was born out of necessity by marketing visionary Barbara Yolles Ludwig. After rebranding two multi-billion-dollar mortgage lenders, she was faced with laying off the world-class marketing team she had built due to an acquisition. This was a carpe diem moment. As a former Chief Growth Officer and Chief Marketing Officer of two famous ad agencies – McCann and Campbell Ewald -- Barbara spun off the team and created LUDWIG+. Her former employer (TMS) became her client…along with 20+ other new clients who came knocking on the start-up’s door. Bringing together the prowess of the corporate world business prowess with the the creative and strategic firepower of world-class ad agencies, a new concept was born – a brand actualization and business acceleration company. L+ opened its doors with 15 people and under $1MM in revenue. Today, L+ is comprised of 50+ people and 20+ clients across industries – fintech, autotech, retail, packaged goods among others.
- If you are providing written answers to the questions for this category, you must answer this second question: Outline the nominee's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 202 words used.
LUDWIG+ (L+) goes beyond typical advertising agencies, it’s a brand actualization and business acceleration company. Since January 1, 2020, L+ has grown 600% in revenue and 50+ team members. A point of distinction and source of pride is that L+ represents less than 1% of ad agencies on the planet that are woman owned. As a 2+ year start-up, L+ has attracted 20+ clients, generated up to 10X revenue growth for each of its clients – from retail to healthcare, packaged goods to autotech, and a fintech practice that has attracted 4 of the top ten lenders in America and the one of the first SEC-backed crypto-currency ETF Futures. Two L+ clients were acquired due to L+ rebranding, including taking the largest cancer network from bankruptcy to a $1.5B global acquisition. Other achievements include 20+ performance marketing awards, 2020 Bronze Stevie Company of the Year and CEO of the Year, as well as other industry accolades. L+ is larger than 80% of ad agencies. CEO Barbara Yolles Ludwig is often interviewed and featured in publications including FORBES, ADVERTISING AGE, AND MEDIA POST, as well as a regular on podcast shows touting the LUDWIG+ unique mission, culture and InsideOut brand transformation process.
- If you are providing written answers to the questions for this category, you must answer this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 226 words used.
L+ is one of less than 1% of woman-owned agencies on the planet. 67% of L+ employees are women. L+ passed $10MM in revenue with a profit margin double the typical industry average. Industry associations 4As and SoDA recognize L+ as larger than 80% of agencies on the planet. Unlike most ad agencies who work with brands from the outside in, LUDWIG+ works from the INSIDEOUT. As former CMOs, CSOs and CEOs, L+ understands the importance of speed to market and accelerating business growth. L+ has rebranded companies in under 90 days (normally take companies 12 months) and has reframed entire categories. From articulating mission and vision, to brand platforms…all the way down to a billing statement or call script, LUDWIG+ ignites companies with an INSIDEOUT approach creating an internal rallying cry that resonates to its extrenal audiences driving meaningful growth. In mortgage, L+ rebranded four of the top ten lenders – and created a cornerstone mortgage practice. L+ has taken two companies to an acquisition in under 24 months. L+ is often hired to serve as a fractional marketing department –unlike typical ad agency relationships. LUDWIG+ has even reinvented the compensation model forgoing profit in exchange for a bigger bonus based on a client happiness rating. All bonuses have been “happily” paid out. Finally, L+ Promise to clients: Minimum of 2X growth from brand relaunch.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination. (up to 250 words):
Total 5 words used.
https://www.dropbox.com/sh/wsx3ajdqz9fj1cq/AACVD_nX5SCFTjUDJzxdivIIa?dl=0
| Attachments/Videos/Links: |
|---|
|
