Lane Butler

Company: I-many
Company Division/Group: Marketing
Company Description: I-many is the leading provider of enterprise contract management and trade management solutions. The company's solutions automate contracting processes, ensure contract compliance and track contract performance resulting in higher contract revenues and reduced operating costs. More than 250 life science, consumer goods, food service and manufacturing companies use I-many solutions.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Marketer

Nomination Title: Lane Butler, VP-Marketing: Developing a Demand-Driven Marketing Organization

1. Tell the story about what this nominee achieved in 2002 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

   In April 2002, the marketing team of I-many, the leading provider of enterprise contract management solutions, was presented with the challenge to develop a plan to expand the company’s focus from a provider of solutions to life sciences companies to a leading enterprise-class solution for contract management for all vertical markets. All of the work was to be done in a 90-day time period, which required a tremendous team effort. While any seasoned marketing team would find this to be a difficult job, the I-many marketing department was staffed by people who, aside from Lane Butler, the VP of marketing, did not have extensive marketing experience. It was Lane’s task to lead this group and develop a marketing strategy for this fast-growing and evolving software firm.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made above.
   To include a URL you must begin and end the URL with a square-bracket and include http://
   Example: [http://www.yourdomain.com]

   Link to main Web site, which was re-designed to support company's expanded focus, includes ABC-TV piece and examples of Webinars http://www.imany.com

   Link to P&G story on CNET http://news.com.com/1200-1120-933051.html?tag=vs2_navl

   Link to P&G release http://www.imany.com/download/press.asp?id=107