Company: Kiddopia, DE
Nomination Submitted by: Kiddopia Inc
Company Description: Kiddopia is a subscription-based early learning app for kids ages 2-7. Our app covers everything from Language to Math and Problem-solving to Creativity, with stunning visuals and intuitive gameplay. The app has 2.5M monthly active users and 400,000+ active subscribers. It also has a 4.4 rating on the Apple App Store, with 100 Over 17M Kids and Parents across the world love and adore our content.
Nomination Category: New Product & Service Categories - Education
Nomination Sub Category: PreK / Early Childhood Learning Solution
 Nomination Title: Kiddopia Inc
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
Written answers below
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Original release date: June 6, 2017
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 349 words used.
Kiddopia is an ever-growing home of research-backed early education. It combines play, skill-building activities, and essential preschool curricula. It covers the length and breadth of early learning — everything from ABCs to STEM to self-expression, seamlessly blending learning and fun. With Kiddopia, we have created world-class edutainment content that kids engage with freely, by choice, not by force. Our goal is to encourage solo play and curiosity-driven learning through engaging visuals and intuitive, frustration-free gameplay. Each of our 1000+ activities contains a hidden element of learning, which our little users soak in without even realising they are learning.
When we created Kiddopia, we built our own unique pedagogy. We realised that while there were countless apps for preschoolers, they either focused on education or entertainment. We saw this as an opportunity to create an app that blended both. The first step we took was to create content inspired by and for children. It didn’t take us long to realise that a human-centric approach to design doesn’t work for the little ones. A child-centric design approach was the only way to ensure our learning app would work. We combined real early childhood experiences with engaging activities and created our own learning formula. We like to recreate experiences that bring joy to kids in real life, such as feeding animals, flying rockets, and roleplaying as doctors. This method of creating learning experiences through inspiration drawn from life is unique to our team and has helped create some of our best in-app activities.
We constantly interact with children, observe their behaviours, test our product with them, and improve our offerings based on their responses. This approach to content creation and technological innovation has made Kiddopia a standout in its category, and it is this award-winning pedagogy — which is trusted by parents and educators globally — that we want to offer every preschooler.
At the same time, we make sure all our content is child-safe (kidSAFE+ COPPA-certified) and user privacy is always maintained. We want Kiddopia to forever be a space where learning is both fun and safe for the little ones.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 349 words used.
Kiddopia has been downloaded over 17M times and has a happy fan base of 2.5M monthly active users. Available in English, Spanish, German, Simplified Chinese, and Japanese, with several more languages in the pipeline, it has garnered a top 2 ranking in 7 geographies worldwide (#1 in the UK, Canada, Australia, India; #2 in the US, Mexico, Philippines - Kids Under 5, Apple App Store) and 400,000+ active subscribers. It also has a 4.4 rating on the Apple App Store, the best engagement metrics in the industry, and the strongest retention numbers. Kiddopia even has an animated web show and a merchandise line to its name.
We know our app is well loved not just because of these numbers but also because of the feedback we receive from parents across the globe, including parents of children with disabilities. It’s reviews like the one below that fortify our belief in our mission and validate our efforts:
“My 4 year old and 6 year old who has autism downloaded the free version on their iPads and begged me to buy the full version. For days I wouldn’t because they have so many apps just sitting and I thought this one would join the crew and be a waste of money. I finally gave in for one of their birthdays and decided to do month to month. Let me tell you, my boys are on the app every single day!! They absolutely love it. I’m so glad I purchased it, keeps them busy. I also bought the plush toy which they also love ❤”
A number of parents reached out to us during the most challenging periods of the COVID-19 pandemic as well, telling us how Kiddopia was an absolute lifesaver for them at the time.
Over the years, Kiddopia has also received a number of global awards, including an Academics’ Choice Smart Media Award, a Parents’ Choice Award, and a National Parenting Product Awards (NAPPA). Kiddopia is no stranger to the celebrity world either and has been talked about by celebrities such as Jessica Grose and Chrissy Teigen!
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 56 words used.
Supporting Material ALL - https://drive.google.com/drive/folders/1OZu_eq4PCkV8ZB-pRwpd0_hQOqYQd52F?usp=share_link
A mention by New Your Times journalist, editor and novelist - Jessica Grose
Chrissy Teigen mentioned Kiddopia in an exclusive interview with US Weekly
Captain Kidd and Friends Animated show
12 inch plushie for Captain Kidd
App Store Reviews
Organic mentions from parents on social media platforms
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