Company: Kenneth Rainin Foundation, Oakland, CA
Company Description: The Kenneth Rainin Foundation is a family foundation that collaborates with creative thinkers in the Arts, Education and Health. At the Rainin Foundation, we believe in taking smart risks to achieve breakthroughs. We support visionary artists in the Bay Area, create opportunities for Oakland’s youngest learners, and fund researchers on the forefront of scientific discoveries.
Nomination Category: Video Categories
Nomination Sub Category: Not-for-Profit
 Nomination Title: 2023 Rainin Fellowship Video Series
- The date on which this nominated production was first distributed or otherwise made public:
April 26, 2023
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 199 words used.
The Rainin Fellowship celebrates Bay Area artists who are advancing the fields of dance, film, theater and public space with unrestricted grants of $100,000 plus tailored supplemental support. Rainin Fellows are central to their communities, helping define and preserve what makes Bay Area arts and culture unique.
We created a video series to raise the profile of the 2023 Fellows and elevate their work. A teaser announced the fellows and four subsequent videos highlighting each artist showcased their diverse and unique visions.
Through coordinated distribution efforts the videos have 73K views including 70K ThruPlays through Meta advertising, a 9% increase from our 2022 Rainin Fellowship campaign and a 32% increase from the inaugural Rainin Fellowship video series. We also saw success on Instagram. Our 2023 videos had a 378% increase in views from the 2022 videos and a 49% increase from the 2021 videos.
We were especially pleased to see engagement with this work on social media. In sharing the news, San Francisco Foundation said, “Congratulations to the 2023 #raininfellows and Kenneth Rainin Foundation for its commitment to supporting visionary Bay Area artists who are deeply committed to the region and whose practices influence and inspire others.”
- Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Fox Nakai, Video Producer; Hunter Braithwaite, Media Counsel; Emma Frohardt, Media Counsel; Ted Russell, Arts Director; Adriana Grino, Arts Program Officer; Amanda Flores-Witte, Communications Director; Teri Gardiner, Communications Officer; and Megan De Trane, Digital Communications Specialist
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