Company: InnovateMR, Calabasas CA
Company Description: InnovateMR is a fiercely independent technology company that delivers Faster Answers™ from business and consumer audiences. As industry pioneers, InnovateMR helps marketers and insights professionals worldwide answer business questions and uncover insights through online and mobile surveys.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Content Marketing
 Nomination Title: InnovateMR's Market Research Content Strategy
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
Our content marketing program was launched in January of 2022.
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 184 words used.
Aamod Tyagi - How Project Managers Can Overcome Stress
https://www.research-live.com/article/features/how-project-managers-can-overcome-stress/id/5107082 ;
Aamod is a project manager who wrote an article on ways that project managers can overcome stress and increase their productivity. Aamod’s article featured some of the technological innovations that InnovateMR offers our project managers and clients. This article was a part two to a post he wrote in 2021 about The New Age of Project Management, which detailed how project managers' roles evolved due to data fraud and client partnerships. This piece was first featured on our blog but was also displayed on the front page of Research Live and their newsletter. Aamod’s article had a phenomenal public perception and attributed revenue and over 400 views.
Anand Agrawal – Data is Power
https://drive.google.com/drive/folders/1hl8XW2FPnBwcqlVRhJiLnxT9lfBegyZM?usp=sharing
Anand is our VP of Operations and Business Intelligence, and he wrote a blog about the importance of high-quality data, data mining and how it can inform your organization's business decisions. This blog was sent out to various influencers in the market research industry and 62% of its views came from direct traffic.
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
Providing written answers.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 248 words used.
The B2B space is increasingly competitive, and brands must be able to trust the solutions they invest in. Organizations must showcase that they are knowledgeable and experienced in their respective industries and demonstrate that they are the best solution for clients. Content marketing plays a huge role in accomplishing this. Blogs, conferences, white papers, infographics, engaging in social media conversations, hosting events and webinars, and creating original research are all essential to the strategy. By lending expertise and delivering valuable content, companies can build trust with potential clients and stand out in an oversaturated market.
A big push for content marketing stemmed from the desire to build awareness around the InnovateMR brand, as well as create thought leadership and credibility within the market research industry.
It is important that our InnovateMR team members have a voice. We jump at opportunities to highlight our CEO (Chief Executive Officer), executive team, and workforce at every level by offering chances to create content that is visible throughout the MR industry. This isn’t the typical way that market research agencies approach content marketing, so it makes us a unique competitor in such a saturated space.
Data is key in our industry, and content marketing is essential to measure and track the success and performance of our campaigns, content, and industry impact. This data can be used to refine the types of content that we produce to improve our strategy to drive conversions and demonstrate the true value of our overall marketing efforts.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 246 words used.
- Seek opportunities that align with our strategy – when contributorship, organic, or paid media opportunities arise, we have an internal discussion amongst the marketing team to determine who we feel would be the best fit, and what core brand topics to cover. We ensure that the work produced with our thought leader makes them proud, excited, and shows off their unique skillset. Not everyone is an innate speaker or has a mastery over content, but our team intentionally works to make sure they shine.
- Consider the value – We must consider how this content will benefit InnovateMR’s B2B audience. It is important to weigh the potential value add for clients and prospective clients before pursuing opportunities.
- Create, Refine and Share – We coordinate with all stakeholders to establish deadlines, create the content, revise it, and get it ready for publication. Once live, we encourage all team members to interact and share the work of their colleagues on social media and via email. This enhances employee engagement, elevates the content to new audiences, boosts morale and provides inspiration for them to create their own content.
- Track ROI – We implement a careful tracking system to collect data on each release’s overall performance both in terms of brand awareness and returns on investment. This also involves coordination with our sales team to see if our content resulted in any lead conversions. This allows us to successfully showcase proof of concept and return on investment to our executive leadership.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2021. Even if your initiative started before 2021, limit your response to activities and results since the beginning of 2021 only (up to 250 words):
Total 208 words used.
We have accomplished numerous placements industry-wide since we initiated our thought leadership content campaigns with attributed brand awareness and revenue. While writing articles and spearheading webinars are outside of their day-to-day jobs, our team came to us with an idea, and we led with encouragement to bring their concepts to life.
As an example, a blog our SVP of Marketing and Communications, Brittany Nicols, wrote on Imposter Syndrome generated thousands in revenue, dozens of unique project deals and thousands of views. With the data most recently quoted in Forbes, this showcases that this article deeply resonated with our target audiences as well as achieved extensive reach both inside and outside of our network.
Content marketing at InnovateMR focuses on creating and distributing high-quality content to reach and engage our target audience. Most of our content comes from our team members through blog posts, webinars, and videos. These generate a 50%+ open rate via emails, 40%+ engagement rate and extensive reach on social media, and dozens of organic pitch opportunities.
Our content marketing efforts garner increased visibility, website traffic, brand awareness, leads, and conversion rates. Our content marketing efforts have also increased engagement with our target audience, increased brand loyalty, improved customer satisfaction, and, most importantly, an empowered workforce.
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