Company: Impartner, South Jordan, UT
Nomination Submitted by: Walker Sands
Company Description: Impartner is the fastest-growing, most award-winning provider of partner management technologies, powering the world's largest and most successful reseller, services, agency, technology and distributor networks. Each day millions of partner and channel teams around the globe rely on Impartner to power collaboration, automate co-selling workflows and amplify marketing strategies.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Business-to-Business Products
 Nomination Title: Impartner's Google Ads for the Channel
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
The product, a result of the partnership between Impartner and Amanda AI to power the “Google Ads for the Channel” solution, was announced on May 3, 2023
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 336 words used.
The collaboration between Impartner and Amanda AI blends three decades of channel expertise with sophisticated AI capabilities. The combined efforts aim to accelerate the efficiency and results of channel campaigns.
With the goal of improving the performance of paid media and local search marketing for their clients, Impartner collaborated with Amanda AI to develop a cutting-edge platform that leverages AI technology to conduct experiments on keywords, ads, bids, audiences, and budgets. By analyzing large amounts of data, Impartner's partners gain valuable insights that inform strategic advertising decisions. This innovation allows for real-time adaptation of ad campaigns based on changing market conditions, consumer preferences, and competitor strategies. The result is highly optimized and personalized campaigns that maximize leads and improve conversion rates.
One of Amanda AI's major strengths is its adeptness at processing vast amounts of data. This ability, combined with its knack for on-the-fly adjustments, enables the creation of highly personalized ad content. Additionally, its prowess in predictive analytics ensures campaigns are not static but adapt to suit a constantly changing audience. The addition of Amanda AI offers more streamlined automated campaign operations. This ensures judicious use of resources and a laser-focused emphasis on impactful keywords and targeted audience segments. The outcome is evident in the significant reduction in campaign costs.
For example, businesses seek reliable pathways to market penetration in unstable economic conditions. Impartner's approach has proven fruitful by integrating partners into paid media. This method led to a remarkable 27% increase in lead conversions and a significant 75% reduction in cost per lead.
The partnership with Amanda AI has enabled Impartner to tap into its creative capabilities and reimagine traditional approaches within the fintech industry. By pushing the boundaries of what is possible and thinking outside the box, Impartner has developed groundbreaking ideas that have the potential to revolutionize the industry. By leveraging AI, data analytics, and advanced technology, Impartner has positioned itself as a leader in enhancing partner experiences, driving growth, and staying ahead of the competition in the rapidly changing business landscape.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 328 words used.
Impartner's enterprise architecture practice, in collaboration with Amanda AI, directly addresses the challenge of being seen as outdated while prioritizing customer satisfaction. By leveraging cutting-edge technology such as artificial intelligence and optimizing Google Ads, Impartner gains a competitive edge in the market.
This collaboration marries Impartner's expertise in channel marketing with Amanda AI's robust artificial intelligence capabilities, which industry giants like Xerox have eagerly adopted. Xerox, aiming to centralize its partner Google Ads campaigns across Europe and the U.S., turned to this solution. The system is designed to integrate local partner data, geo-target potential customers, and then deploy AI tools to continually monitor and enhance ad content, click-through rates, and conversions based on live user interactions. Following an impressive pilot run with 11 partners showcasing the system's potential, Xerox rapidly scaled up, incorporating over 100 partners into this marketing automation program.
The introduction of Amanda AI has been pivotal. It offers companies a variety of insights, automation options, and personalization capabilities. This translates to enhanced ad performances, higher conversion rates, and return on investments. In Xerox's case, the impact was immediate, slashing their cost per lead by a remarkable 75%. A three-year projection indicates potential savings amounting to $203,200.
“Google Ads has become our first source of leads for our partners across all geographies,” said Isabelle Pampelune, SMB Business Development Lead, EMEA Channels Organization, Xerox. “With the help of this solution-based technology from Impartner, we have already seen a dramatic reduction in cost per lead and look forward to optimizing our campaigns even more so with the addition of Amanda AI.”
Amanda AI's ability to analyze vast data sets, make real-time ad adjustments, and offer predictive analytics ensures optimized campaigns. This union assures a substantial ROI and paves the way for crafting ads that resonate with a dynamic customer demographic. The partnership between Impartner's vast channel knowledge and Amanda AI's advanced system guarantees that clients optimize their campaigns and save invaluable time and money.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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