Honeywell International
Company: Honeywell International, Morristown NJ
Company Description: Honeywell International is a diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Best Communications Executive
Nomination Title: Michael Holland- Director of Honeywell Hometown Solutions
1. Tell the story about what this nominee achieved in the past year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
In 2004, Michael Holland spearheaded the creation of Honeywell Hometown Solutions to reshape Honeywell’s corporate citizenship efforts. He developed programs that align with the company’s brand promise and formed partnerships to execute programs in key Honeywell communities. As Director of Honeywell Hometown Solutions, Holland has been instrumental in helping Honeywell achieve its business and branding objectives. The results were an exponential growth of Honeywell’s community relations program, with, nearly every program doubling in employee/community involvement in 2005.
Holland led the transformation of the Honeywell International Foundation, a traditional grant-making effort, into Honeywell Hometown Solutions (HHS), a strategic platform for global community engagement and corporate social responsibility, by creating and following five guiding principles:
1. Stand for Something: Ensure that all CSR programming is focused clearly and consistently on issues that resonate with the communities Honeywell touches.
2. Build the Brand: Align efforts with issues that are consistent with Honeywell’s heritage and brand equity.
3. Names and Addresses: Know exactly who we are reaching with our programs, and how we are helping to improve lives and address needs.
4. Connect With Employees: Create opportunities for employees to participate in each program to create affinity and drive advocacy.
5. Partner With World-Class Organizations: Form strategic partnerships with top organizations to create high impact programs that affect change.
After conducting an audit of the company’s corporate culture and the marketplace, Holland and his team selected three issues -- Family Safety & Security, Housing & Shelter, and Science & Math Education -- vital societal needs that align with Honeywell’s brand promise to build a world that’s safer and more secure, more comfortable and energy efficient and more innovative and productive.
Holland then identified strategic partners, including NASA, Nobel, and the National Center for Missing & Exploited Children, to create high impact programs to affect change in the communities where Honeywell employees live, work and raise their families.
Each HHS initiative was carefully researched to identify gaps in the marketplace and provide meaningful solutions to critical issues. To support HHS and generate mainstream awareness and visibility around the programs integrated marketing tactics ranging from traditional media relations to advertising, cause-related marketing and branding, public affairs, coalition building and local market events were used.
HHS has reached over 10 million people worldwide. Several HHS programs have been recognized with industry awards, including The Corporate Leadership Award from the Department of Justice for Got2BSafe! and a Gold SABRE in Community Relations for FMA Live!, among others. In addition, more than 15,000 employees in 225 Honeywell facilities across the U.S. participated during the annual giving campaign and more than 2,500 employees participated in HHS programs. Media coverage has been strong with placements in more than 300 publications around the world. Most importantly, these programs have changed lives for the better – and increased public perceptions of Honeywell through emotional, philanthropic connections.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://www.fmalive.com/
http://www.honeywell.com/sites/hhs/got2bsafe/
http://www.fmalive.com/news/pr/Honeywell_NASA_Launch_
FMA_Live_2005_Fall_Tour.pdf
http://www.fmalive.com/news/pr/FMA_Live_2005_Spring_Tour
_Recap.pdf
http://www.honeywell.com/sites/docs/DAWP0ABDM5SLX5YX
R0QUO73JJO36IPERR.pdf
http://www.honeywell.com/sites/docs/D5WYC86543NO9YIKZ
MQHT0UWM2O3WPRIX.pdf
http://www.missingkids.com/missingkids/servlet/NewsEventServlet
?LanguageCountry=en_US&PageId=2145
http://www.rebuildingtogether.org/sponsors/sponsor_hw.php
http://www.honeywell.com/sites/hhs/housingshelter.htm
https://s100.copyright.com/DigitalReprint/USATODAY/bACkJsvz
Wy0a8z-AMYgPSg--.pdf
3. Provide a brief (up to 100 words) biography about the nominee:
For Michael Holland, it’s all generating measurable results. Since 2004, he has grown Honeywell’s community relations program over 100 percent, both in participation and media coverage, and the programs he leads have been acknowledged with five prestigious awards, ranging from the Gold Sabre to the Department of Justice’s Corporate Leadership Award. Michael has led the development of a global community relations program that allows employees and communities to experience Honeywell’s promise to build a world that’s safer and more secure, more comfortable and energy efficient, and more innovative and productive.