Company: The Home Depot Backyard, Atlanta, GA
Company Description: The Home Depot Backyard is an 11-acre multi-use greenspace in the heart of downtown that is full of unique opportunities for the local community and visitors alike. Since 2018, the Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events focused on three pillars: Health & Wellness, Arts & Culture, and Inspired Learning.
Nomination Category: Event Categories
Nomination Sub Category: Art, Entertainment & Public - Festival
 Nomination Title: Fall-O-Ween: A Prehistoric Party 65 Million Years in the Making
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 424 words used.
Fall-O-Ween, the Home Depot Backyard’s longest running signature event, celebrated its sixth year with a prehistoric party 65 million years in the making mixed with some traditional elements of the Halloween holiday and fall season on October 27-28. Welcoming nearly 5,000 people, this year’s free family-friendly two-day festival featured a Jurassic-themed event with fun for all, headlined by a movie on the lawn showing of the box office hit Jurassic World on opening night and included a “Spirits” Lounge adults (21+) featuring a host of beverage partners.
Across both days of the event there was a “Fun Zone” featuring kid-friendly inflatables and a carnival fun slide to go along with cornhole boards, lawn games, and our always popular playground area. The space also featured several immersive dinosaur-themed photo moments, including a movie-themed sport utility vehicle, roaming dinosaurs, and a festive greenscreen for guests to create lasting memories. Additionally, we were able to leverage several strategic partnerships to elevate the overall experience. One such partnership included Jurassic World: The Exhibition, an immersive experience that brings attendees face-to-face with life-size dinosaurs by walking you through the Jurassic World’s iconic gates to bring the ground-breaking movie franchise to life. The exhibition, which is currently on tour across the US and internationally, made a multi-week stop in Atlanta at Pullman Yards and brought a simulated experience on location to our Fall-O-Ween event, making it the first time the exhibit had done this type of partnership in any of their touring markets.
On Friday evening, our center lawn was transformed into a one-of-a-kind outdoor movie screening experience. Additionally, spooky basketball bus with Courtside ATL, slime making and Candy Corn house building with Brown Toy Box – a locally black-owned S.T.E.A.M. company - entertained hundreds of children throughout the night.
On Saturday, activations included a live interactive pumpkin painting experience with local artist Sway Art, inflatables, and music by a live DJ. Day two activations were highlighted by multiple costume contests, hosted by DJ Michael Blair and Atlanta Falcons mascot Freddie the Falcon, featuring categories for kids, teens, families, and the most creative costume as well as laser tag course, an inflatable maze, S.T.E.A.M. activities, sensory arts and crafts, games, and other event-themed activations like adopt a dinosaur and dino egg nest. The second day of the event also featured a vendor village, allowing us to continue our commitment to empowering the community by promoting economic upward mobility by partnering with local artisans and small businesses from the greater Atlanta region.
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Falloween2023_Recap.mp4 (Fall-O-Ween Recap)
IMG_8596.MP4 (Fall-O-Ween Sights and Sounds)
IMG_8584.MOV (Fall-O-Ween Sights and Sounds #2)
IMG_8600.MOV (Fall-O-Ween Sights and Sounds #3)
IMG_8647.MP4 (Fall-O-Ween Sights and Sounds #4)
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