Company: The Home Depot Backyard
Company Description: The Home Depot Backyard is an 11-acre multi-use green space in the heart of downtown, adjacent to Mercedes-Benz Stadium. Serving the Atlanta community since 2018, The Home Depot Backyard provides a broad spectrum of programming for all audiences and has hosted a wide array of community events, focusing on three key pillars - Arts and Culture, Health and Wellness, and Inspired Learning.
Nomination Category: Event Categories
Nomination Sub Category: Art, Entertainment & Public - Festival
 Nomination Title: Fall-O-Ween Festival
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 362 words used.
The main goal of The Home Depot Backyard is to develop impactful programming that is free for the community to attend, especially the Westside (a historically underserved community located right next to Mercedes-Benz Stadium). The Home Depot Backyard’s longest tenured and most popular community festival, Fall-O-Ween, once again provided a best-in-class experience and safe space for kids to trick-or-treat. We celebrated our fifth year with a record breaking two days (October 28-29, 2022), welcoming over 7,000 people from across the greater Atlanta area. This family-oriented festival was a weekend filled with fun including a hayride, tarot card readers, a kid’s train ride, trunk-or-treating, costume contests, green screen and 360 photo booths, inflatables, food trucks, a screening of The Addams Family 2, and lots and lots of candy.
Across both days of the event there was a “Fun Zone” featuring kid-friendly inflatables and a carnival fun slide to go along with cornhole boards, lawn games, putt-putt stations, and our always popular playground area. Similar to tailgating on gamedays for the NFL’s Atlanta Falcons, The Home Depot’s “Built by The Home Depot” attraction was activated in our pavilion during the event and the space also featured several fall-themed photo ops, including a 360-photo booth and a festive greenscreen, for guests to create lasting memories. Additionally, for the first time in the event’s history attendees were entertained with on-site tarot card readers and psychics.
On Friday evening, our center lawn was transformed into a one-of-a-kind outdoor movie screening experience. Attendees VIP picnic areas were set up front and center for giveaway winners. Additionally, a fall-themed hayride, featuring a storyteller sharing tales about Atlanta’s historic Westside, entertained hundreds of children throughout the night.
On Saturday, ten Mercedes-Benz SUVs were staged for a trunk-or-treating like no other while the back half of the backyard featured the Atlanta Falcons combine for guests to practice like a ‘pro’. Like the hayride the previous night, Saturday’s festivities featured a kid’s train ride making rounds in the backyard throughout the duration of the event. The event’s final day also featured music from DJ Michael Blair and costume contests judged by special guests, the Atlanta Falcons cheerleaders and mascot Freddie Falcon.
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Fall-O-Ween was a self produced event by The Home Depot Backyard team and promoted across HDBY's social and digital channels.
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