Company: Gutenberg Technology, Boston, MA/Paris,France
Company Description: GT transforms how content is created, reused, and distributed at scale.Our end-to-end content management platform enables organizations to author & distribute print & digital content from a single workflow – speeding time to market & reducing costs. The world’s largest publishers, certification organizations, & universities rely on GT to transform legacy content into engaging educational products.
Nomination Category: New Product & Service Categories - Business Technology
Nomination Sub Category: Content Management Solution
 Nomination Title: Gutenberg Technology's Cengage Read
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Gutenberg Technology worked with its existing client, Cengage, to develop and release “Cengage Read,” a new mobile application available for iOS and Android via Apple and Google Play stores starting in December 2022.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 293 words used.
With the Cengage Read mobile application, educational publisher Cengage is now able to easily repurpose legacy textbook content using Gutenberg Technology's content management and authoring tool, so student users can access it anywhere in the world from their phones for a best-in-class mobile learning experience. This new capability is a great addition to our award-winning content management and distribution platform.
Key features of this application include:
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Cengage Single Sign On (SSO) enabling a better learner experience
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Entitlements API
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Consistent user experience across the mobile application and (pre-existing) Cengage web reader
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Transparent transition for existing Cengage users
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Other UI/UX features include:
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Navigation helper - access navigation history so students never get lost.
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Android floating toolbar to speed up note-taking experience.
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New top and bottom bar
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Improved Table of Contents featuring better nesting of subsections, clearer pagination, and direct access to bookmarks.
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Highlight and post notes
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User data and history synchronization across devices
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Go to page features
Gutenberg Technology’s platform enables organizations to collaboratively author, update and distribute content from a single workflow, creating original content or reusing legacy content to produce new educational products quickly and at scale. Streamlined and synchronized delivery of textbook content to a mobile application with no disruption for current users of textbooks on other devices is a valuable addition to our suite of content management and authoring solutions.
Gutenberg Technology’s platform also continues to improve upon its other key features, including:
Efficient collaboration tools. Collaborate with a distributed team from inside one user-friendly, cloud-based interface.
Interactive content. Easily incorporate sophisticated interactive features, including assessment tools, into lessons.
Streamlined courseware creation. Create, scale and easily update personalized student learning experiences.
Simultaneous print & digital publishing. Simultaneously create and distribute content to print, ebooks, mobile devices, the web or any LMS.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 123 words used.
Recent app store download data:
16.9K downloads from the Apple Store with a 56.1% conversion rate.
3,260 downloads from Google play with a 76.8% conversion rate.
App review from Apple Store:
“I have loved the cengage-read sic app ever since the relaunch. Specifically, I use this app to read my business textbook. I love how I can highlight, add notes, listen as an audiobook, and bookmark specific pages. Most importantly, I love how I can read my textbook wherever I go. I will be traveling to Florence this upcoming spring and cannot wait to have the option to access my materials in whatever country I will be visiting. I would recommend this out sic to everyone and anyone.”
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 11 words used.
Please see uploaded images of the Cengage Read mobile user interface.
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