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Company: Gutenberg Technology, Boston, MA/Paris,France
Company Description: GT transforms how content is created, reused, and distributed at scale.Our end-to-end content management platform enables organizations to author & distribute print & digital content from a single workflow – speeding time to market & reducing costs. The world’s largest publishers, certification organizations, & universities rely on GT to transform legacy content into engaging educational products.
Nomination Category: New Product & Service Categories - Content
Nomination Sub Category: Content Authoring Development or Curation Solution
 Nomination Title: Gutenberg Technology's End-to-End Content Authoring Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
On October 15, 2021, Gutenberg Technology released a major update to its platform enabling formatting for Common Cartridge exports.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 347 words used.
Gutenberg Technology is excited to announce the release of our first version of the highly requested IMS Common Cartridge as a new out-of-the-box export format. This new feature is aligned with our continued commitment to making content as portable as possible by enabling more standard export formats than any other authoring tool. Common Cartridge is a specification that describes a format for creating and sharing primarily educational digital content, including courseware content for use in a third party LMS. This feature will provide customers that rely on Common Cartridge with many benefits, including easily repurposing existing content for use as courseware. This is especially remarkable if you wish to reuse content from a digital ebook and/or print book. We are calling this new capability the “Instant Course”: users who create a book on our platform can immediately export a course version to Common Cartridge. This overcomes the relatively high cost barrier that prevents publishers from creating courses for upper-division, graduate, and other courses with more limited enrollment, where the economics have always been a challenge.
This new feature is a great addition to our award-winning content management and distribution platform. Creating and updating digital and print content at scale is challenging. The traditional process is manual, error prone, and inefficient. Generally, it takes publishers 12-18 months to create a print and digital product and creating a digital course can take an average of six months. Today’s “digital natives” expect feature-rich, interactive experiences, including opportunities to assess progress and create personalized learning pathways.
Gutenberg Technology’s platform enables organizations to collaboratively author, update and distribute content from a single workflow, creating original content or reusing legacy content to produce new educational products quickly and at scale.
Key platform features include:
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Efficient collaboration. Collaborate inside one user-friendly, cloud-based interface.
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Interactive content. Easily incorporate sophisticated interactive features, including assessment tools.
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Streamlined courseware creation. Create, scale and easily update personalized learning experiences.
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Content reuse. Leverage legacy content to create new products and courses.
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Simultaneous print & digital publishing. Simultaneously create and distribute to print, ebooks, mobile devices, the web or any LMS.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 247 words used.
Gutenberg Technology’s content authoring platform offers organizations a completely revolutionary way to create content by allowing content authors to collaborate more efficiently and intuitively, ultimately speeding time to market and significantly reducing costs.
Specifically, Gutenberg Technology’s platform reduces users’ time-to-market for digital and print products by approximately 50%, from 17 months to 9 months, while reducing costs by 30%. Assuming that the end-to-end production cost of a print and digital product is $45,000, this is equivalent to $13,000 in savings per product. Included on the following page are excerpts from a case study demonstrating how the Gutenberg Technology simultaneous workflow produces these savings.
In addition, the ability to create multiple products using legacy content from within a single collaborative platform has proven invaluable to our clients, saving them time and money and drastically streamlining their creation processes.
“The less time that we have to focus on busy work, we can spend on actually creating stuff, finessing things, or getting to market faster. With GT, I can create 7 products out of 1 workstream.” — GT educational publishing client
“I’ve never seen a tool that was so elegantly thought out from a design, user experience, and key feature perspective. With GT, significant efficiencies will be gained by having all functional teams (authoring, editorial, product, production) in one tool set with clear visibility into progress, and we’ll be able to develop more personalized learning experiences for our customers much faster.” - GT educational publishing client
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 42 words used.
We have attached a link to a product video outlining the features of the platform (pw: gt2021) as well as a case study highlighting the ROI benefits of using the Gutenberg Technology platform. We have also provided a link to our website.
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