Company: Grace Hill, Greenville, SC
Nomination Submitted by: Linnell Taylor Marketing
Company Description: Grace Hill provides technology-driven solutions that help owners and operators of real estate properties increase property performance, reduce operating risk and grow top talent. Its industry-leading solutions covering policy, training, assessment, survey and data-driven insights are bolstered by years of real estate experience, in-depth service-level expertise, and outstanding customer support.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketer of the Year
 Nomination Title: Kayla Ware
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated individual's achievements since January 1 2022, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 180 words used.
Kayla Ware, Product Marketing Manager at Grace Hill, is a dynamic force in the marketing realm. Kayla is ambitious, talented and committed to the success of her team. She continually demonstrates her prowess in crafting and implementing comprehensive marketing campaign strategies. Her role involves developing integrated, multi-channel campaigns, engaging niche and vertical markets with compelling stories, partnering with sales to maximize campaign impact and creating detailed prospect journeys that drive the sales pipeline.
Having previously served as the Director of Marketing at ECI before its acquisition, Kayla brings a wealth of experience and expertise to her current role. She possesses an innate understanding of demand generation campaigns and the drive and determination to deliver tangible results. Renowned for her unwavering work ethic and boundless enthusiasm, Kayla is a beloved figure among her peers, admired for her collaborative spirit and relentless pursuit of excellence. Whether leading teams directly or indirectly, Kayla's capability and coachability shine through, making her an invaluable asset to any organization. In sum, Kayla Ware is more than just a marketer – she demonstrates excellence in the field.
- If you are providing written answers to the questions for this category, you must answer this second question: Outline the nominee's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 181 words used.
In 2023, Kayla earned the prestigious Grace Hill Sales Impact Award, despite being outside of sales. Kayla's contributions are instrumental in driving performance enhancements for the sales team. Her work on product webinars and sales enablement items, such as playbooks and implementation guides, significantly bolstered sales effectiveness and efficiency. Notably, her expertise in web page development led to a remarkable 3x increase in web traffic conversion YoY in 2023, showcasing her talent for crafting engaging and effective online experiences. Taking charge of quarterly campaign development, Kayla's initiatives consistently drive product demand, evidenced by the impressive 14,000 responses generated in 2023 alone. Furthermore, her strategic launch of the industry-hailed Renter Preferences Survey in collaboration with NMHC yielded exceptional results, quadrupling revenue compared to the previous iteration within just one month of its launch. Kayla's influence extends beyond sales enablement, as seen in her efforts to elevate the Kingsley Excellence Awards through additional web pages, media kit items and expanded market reach. Her multifaceted skill set, dedication and innovative approach make her a true asset in any marketing endeavor she commits to.
- If you are providing written answers to the questions for this category, you must answer this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 127 words used.
The real estate industry sees higher turnover rates than other industries. This is attributed to the professional difficulties associated with leasing and property management. This may include undersupported staff, violence in communities, resident conflict, and overall property challenges.
Grace Hill is a trusted industry resource for training and policies for real estate companies, whose mission is to help hire, train and maintain top talent. Kayla’s contributions in marketing translates to companies supporting their property teams, as well as residents. Kayla promotes solutions, training and policy that facilitate FHA compliance, disaster planning, human trafficking, harassment and several other challenges in the workplace.
Beyond sales, Grace Hill actively promotes free content to industry professionals regardless of client status. This is part of an overall effort to support the industry.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination. (up to 250 words):
Total 35 words used.
Renter Preferences Survey:
https://gracehill.com/find-out-what-renters-really-want-rps/lp/
Playbook example: https://docs.google.com/presentation/d/1d_YZKPhM9M1vYMu730TlWgSV-kD0GWWn72zPjc26Zyo/edit?usp=sharing
Implementation doc example: https://drive.google.com/drive/folders/1QriQ3fj99v22j9UVwHI2PV_oPOVF6yJh
Success story: https://gracehill.com/busboom-group-success-story/
Product webinar:
https://gracehill.com/unlock-powerful-survey-data-to-win-in-2024/
Kingsley Excellence https://gracehill.com/kingsley-excellence-awards/
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