Enlyte, San Diego, California: Enlyte's "Enlytened Trends Report

Company: Enlyte, San Diego, CA
Nomination Submitted by: Market Street Group
Company Description: Enlyte is the parent brand of Mitchell, Genex, and Coventry, leaders in cost-containment technology, independent medical exams (IME), provider and specialty networks, case management services, pharmacy benefit and disability management. The businesses recently aligned as one organization committed to simplifying and optimizing property, casualty and disability claims processes and services.
Nomination Category: Publication Categories
Nomination Sub Category: Best E-Book

Nomination Title: Enlyte’s “Enlytened Trends Report"

The date on which this nominated e-book was first distributed or otherwise made public:

November 14, 2022
Briefly describe this e-book's communications objectives and how it met those objectives (up to 200 words):

Total 205 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.

Following the mergers of Mitchell, Genex and Coventry, the combined company relaunched under the new brand, Enlyte, in 2021. As part of a critical brand building effort, Enlyte created an annual research report to showcase its thought leadership in the property and casualty industry, increase brand awareness, and differentiate Enlyte’s value from its competitors.

Enlyte wanted to reach industry media and analysts seeking year-end prediction stories, as well as B2B executive decision-makers seeking insight and expertise to inform decisions about large-scale, long-lead purchases in auto and casualty claims management.

The Enlytened Trends Report showcased unique insights, highlighting a large collection of industry experts who illustrated the depth and breadth of company knowledge and capabilities. To promote the report, Enlyte executed an integrated marketing campaign across multiple channels – email, organic media, paid media, targeted displays and much more.

The 2022 project achieved all of its goals. Specific outcomes included:

●      570% YoY increase in downloads

●      24% share of voice increase QoQ

●      Social audience engagement increase of 39% QoQ

●      Enlyte.com website traffic increase 64% QoQ

●      8 feature articles in industry trade publications

●      Significant B2B sales influence (Enlyte is a private company and doesn’t give our revenue or client sales figures)
Optionally you may list the creative and production credits for your nominated e-book- the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Contributors:

●      Brian Allen, VP of government affairs for Mitchell

●      Oliver Baudoux, SVP of global product strategy and AI for Mitchell’s Auto Physical Damage division

●      Lisa Anne Bickford, director of government relations, Coventry

●      Helen Froelich, SVP of utilization management services, Genex

●      Michelle Hibbert, head of information management and support for Mitchell Casualty Solutions

●      Tim Howard, SVP of Genex’s field case management program

●      Steve Laudermilch, EVP and GM of Mitchell’s Casualty Solutions Group

●      Ryan Mandell, director of claims performance for Mitchell’s Auto Physical Damage division

●      Nicole Usher, senior director of operations at Apricus, an Enlyte Company

●      RaeAna Eiley, marketing manager, Enlyte

●      Tom Kerr, director of public relations, Enlyte

●      Cynthia Damian, associate creative director, Enlyte

●      Mike Matamala, associate creative director, Enlyte

Attachments/Videos/Links:

Enlyte’s “Enlytened Trends Report"
	2022_Enlytened_Annual_Trends_Report.pdf

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Enlyte, San Diego, California: Enlyte's "Enlytened Trends Report