EMI Strategic Marketing

Company: EMI Strategic Marketing, Boston, MA
Company Description: EMI does marketing for sales. Our tools focus on improving our clients marketing efforts and giving sales forces an edge. We provide sales-ready brand positioning tools, sales acceleration programs, automated selling and coaching tools, cross-sell tools, relationship management programs and competitive intelligence. EMI was founded in 1989 and has offices in Boston and Ireland.
Nomination Category: Advertising
Nomination Sub Category: Best Specialty Ad

Nomination Title: Thomson Scientific Calendar

   1. The date in 2004 on which this nominated ad was first run, aired, or otherwise made public:

November 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

In response to a new, well-funded market entrant, Thomson Scientific sought to
increase the visibility and effectives of their marketing materials.  To that
end, EMI developed a high-quality, branded calendar to increase visibility of Thomson's Web of Knowledge database and leverage the Thomson brand to clients and prospects.  One of Thomson's primary differentiators is their best-in-class subject coverage.  Each month, the calendar highlights a different subject area covered by Thomson with images and citations from their database.  The calendar was designed and produced rapidly and cost effectively for distribution at industry events and for DM efforts.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Thomson Scientific
Art Director: Dan Nearing
Creative Director: Dan Nearing
Director: Matthew Eaton
Producer: Jill Bottomley
Writer: Matthew Eaton