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Company: Elev8 New Media - Los Angeles, CA
Company Description: Elev8 New Media is a boutique public relations firm specializing in increasing awareness for our client companies through traditional and modern media. We utilize the media to make our client companies and their teams’ key leaders and experts in their respective fields. LET US INTRODUCE OURSELVES
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Food & Beverage
 Nomination Title: Shaquille O'Neal partners with The Alkaline Water Company
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 21 words used.
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- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
Elev8 New Media began planning this campaign in the Spring of 2021 with The Alkaline Water Company. The campaign was launched once The Alkaline Water Co. secured an agreement with Shaquille O’Neal. Approximate date: April 2021
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 66 words used.
This campaign was established to bring awareness to The Alkaline Water Company’s newest partnership. Shaquille O’Neal signed on to be The Alkaline Water Company’s equity partner, member of their Board of Advisors, and marquee brand ambassador for their flagship water product, Alkaline88. The partnership signified major growth for the company and Elev8 New Media leveraged the media to create a conversation around this topic and more.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 228 words used.
At Elev8 New Media, we believe in creating long-lasting and personal relationships with our media contacts. We build out media contact lists for every newsworthy item on behalf of our clients and communicate our messages strategically through personal emails and phone calls. We sometimes (if time and clients allow) offer news to producers and writers under embargo to build trust and secure coverage opportunities. Additionally, we craft unique follow-up responses to our previously pitched contacts if we do not hear back from them during our first round of media outreach.
Elev8’s carefully curated campaign for The Alkaline Water Company was no different and it turned out to be one of the most noteworthy campaigns of the year. The announcement took place in May 2021. Basketball legend Hall of Famer, and entertainment icon, Shaquille O’Neal, joined The Alkaline Water Company as an equity partner and a member of the Company’s Board of Advisors. He also now serves as a marquee brand ambassador for the company’s flagship product, Alkaline88. Elev8 New Media handled all media relations efforts on behalf of The Alkaline Water Company from launch to current, continuing public relations efforts. Our team shared this news via email and phone with over 180 carefully selected media contacts and outlets. We drafted personalized introductions for new connections and shared the most relevant information.
https://www.businesswire.com/news/home/20210513005347/en/
https://thealkalinewaterco.com
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2020. Even if your initiative started before 2020, limit your response to activities and results since the beginning of 2020 only (up to 250 words):
Total 126 words used.
This campaign led us to obtain coverage interest from the following publications: Cheddar, Rolling Stone, Business Insider, Adweek, Forbes, MarketWatch, CNBC, Bloomberg, PR Week, BNN Bloomberg, Good Morning America, The Washington Post, People Magazine, The New York Times, Los Angeles Times, The Drum, National Post, Barron's, Benzinga, Food Dive, Digiday, Just-Drinks, and BevNet. These publications have either covered the news or are waiting to interview Shaquille later this year and early 2022. [REDACTED FOR PUBLICATION]
Due in part to Elev8’s efforts, Alkaline88 is now widely recognized as a beverage brand backed by Shaquille O’Neal. Additionally, Elev8 New Media was recently awarded the Media Relations Award for Consumer Products at the 57th Annual PRSA LA PRism Awards for this campaign.
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