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Electric Insurance Company, Beverly, Massachusetts: Electric Insurance Company Agency Services

Company: Electric Insurance Company, Beverly, MA
Company Description: Electric Insurance Company® is a national leading provider of personal and commercial lines insurance products. Established in 1966 specifically to serve GE employees, Electric Insurance now extends its superior personal lines products and outstanding service to discerning consumers inside and outside of the GE community.
Nomination Category: Customer Service Categories
Nomination Sub Category: Customer Service Team of the Year
2023 Stevie Winner Nomination Title: Electric Insurance Company® Agency Services
  1. Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the nominated customer service team's achievements since the beginning of 2021, OR an essay of up to 650 words? (Choose one):
    An essay of up to 650 words
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:

     

  3. If you are providing an essay of up to 650 words, place it in the following space:

    Total 644 words used.

    The Agency Services team is a four-person support unit dedicated to helping our independent agency and brokerage partners succeed. The team provides world-class service, helping business partners navigate the intricacies of increasingly complex systems, products, underwriting, and state compliance requirements.

    Lean Kaizen

    The team held a two-week multidisciplinary lean Kaizen event focused on identifying process improvement opportunities, developing solutions, establishing KPIs, and setting goals. Executing the plans included working closely with the Underwriting, Product, IT, Compliance, and other departments. Three Agency Services representatives took additional professional training and earned a senior level of underwriting authority, which allows them to greatly expedite the decision-making process and help partners close business much more quickly. The additional authority allows them to be agent/broker advocates and make on-the-spot coverage decisions, including making exceptions for nonstandard situations that may otherwise be declined for coverage. 

    The result: unparalleled expertise coupled with phenomenal service – a winning combination for our business partners.

    “I just can’t say enough how great it is to have a relationship with your team and to be able to count on them to help us through any situation. We truly appreciate it.” – B.H.

    Partner-Focused Goals

    In 2022, the team’s range of responsibilities increased greatly. It onboarded two national brokerages (encompassing 160 client organizations in total) and seven independent agencies while still supporting 1,282 existing appointed agencies.

    2022 ONBOARDING & SUPPORT

    VOLUME/RESPONSE

    RESULTS

    Training: in-depth product and administration system

    222 agents

    • Brokers: earned commission volume increased by 92%
    • Agents: earned commissions volume increased by 12%

    Account management and technical support

    19,000 policies

    Underwriting support and risk management

    • 3,052 calls
    • 1,300 online transactions

    Total transactions with agents/brokers

    22,000

    “I just wanted to give you feedback about our agency’s appreciation of Bill Reilly up in Agency Services. He's one of the best we work with among all of our carriers. He is consistently generous with his time and always makes a great effort to help our staff.” – M.M.

    New Technology & Partner Training

    To help handle the tremendous increase in support activities resulting from adding brokers with a national client base and new agencies, Agency Services implemented Salesforce Chat so partners could get quick answers to simple issues. As a result, call volume dropped, allowing the team more scope to provide quicker solutions to complex issues.

    Agency Services also helped partners upskill. In 2022, the team focused on delivering enhanced product,service, and technology training and added a system that allows agency/broker customers to electronically sign their policy documents, cutting the post-bid issuance cycle time by 24 hours.

    KEY PERFORMANCE INDICATORS

    2021

    2022

    Average speed to answer

    60 seconds

    45 seconds

    Service level – percentage of calls answered in 60 seconds

    70%

    79%

    Average request handle time

    14 minutes

    9.5 minutes

    DocuSign adoption 

    18.6%

    62%

    Post-bind document issuance time

    3.7 days

    2.7 days

    Even more impressively, the team managed to exceed the service level goal and agent/broker expectations while a new policy administration system was implemented.

     2022 Summary: Significant Improvements for Partners and Their Customers 

    Agency Services’ “Always On.®” team ethos ensures a quality of service that gives agents and brokers confidence their accounts are well managed, helping ensure their own customers’ satisfaction and freeing them to pursue new business opportunities.

    The Last Word

    “I just wanted to let you know that I had a great experience with Jaclyn McCarthy. She went above and beyond to help me, and I appreciate her and Electric. This is not the first time she has helped me. She always has a good attitude and willingness to dive in and help rather than treat my call like I am a nuisance (which is probably the case at times!). These days we don’t see this much attention, empathy, or assistance from many carriers or underwriters.” – D.A.

  4. In bullet-list form, provide a brief summary (up to 150 words) of up to ten (10) of the chief accomplishments of the nominated customer service team since the beginning of 2021:

    Total 135 words used.

    • Conducted two-week Lean Kaizen strategy workout to address improvement opportunities
      • Identified issues and developed action plans to:
        • Standardize referral process to increase speed and accuracy
        • Create control reports used by multiple departments
        • Establish post-bind inspection processes
      • Developed KPIs for underwriting referrals and cycle time, electronic signatures, and speed-to-policy issuance time
    • KPI improvements:
      • Team members achieving underwriting authority: +25%
      • Speed-to-answer: +25%
      • Service level: +9%
      • Request resolution time: +32%
      • E-signature adoption: +53%
      • Document issuance: -24 hours
    • Results: successful onboarding, enhanced training, increased partner commissions
      • 222 agents received product and service training
      • 19,000 policies received account management and technical support
      • 3,052 calls for underwriting support and risk management processed
      • 22,000 total agent and broker transactions
      • New and existing brokers gained an overall 92% increase in commissioned sales; new agencies grew commission sales by 12%
Attachments/Videos/Links:
Electric Insurance Company® Agency Services
PPTX Electric_Insurance_Company_Customer_Service_Team_of_the_Year_Entry_Support_File.pptx