Company: Mayfield Consulting, Inc.
Company Description: Mayfield Consulting’s team has hundreds of combined years of experience in sales and marketing, providing market research, sales, and marketing and PR strategy and implementation. All services are performed by seasoned professionals for business-to-business companies. Mayfield has special expertise in software, security, business services, financial services, and classic manufacturing industries.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Fastest Growing Tech Company of the Year - Up to 100 Employees
 Nomination Title: Denny Cherry and Associates, Consulting
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Companies worldwide continue to invest heavily in digital technology and infrastructure and Denny Cherry and Associates Consulting (DCAC) is at the forefront. With 80% of its consultants recognized as Microsoft MVPs, an elite global group of technical experts who passionately share their knowledge, and VMware (cloud computing visual technology) and DBA experts, DCAC earned new clients, re-signed clients for additional projects, and consistently grew YOY revenue making the Inc. 5000 List of America’s Fastest-Growing Private Companies for four consecutive years. DCAC has an impeccable reputation and extensive expertise in cloud solutions managing data, cost, and security with a friendly, can-do attitude, and recently doubled-down on client outreach. That paid off for DCAC’s bottom line long-term.
One client, an online ticketing platform, needed critical data every two minutes for consumers to see real-time ticket availability, but the process was so bogged down it was taking 20 hours. The DCAC consultant identified the issue, implemented changes, and cut that time to 90 seconds, lowering bandwidth and reducing storage by several tiers, saving them $20k+ per month. The client was so impressed they engaged DCAC in another project and the contract term now reads “indefinite,” ensuring DCAC continued revenue growth going forward.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
In order to address the continued migration to and maintenance of cloud storage infrastructure, IT providers need to establish trust and provide cost efficiency to succeed, which is where DCAC excels. By proving their expertise that saved a client time, bandwidth, and more than $20k+ dollars/month on server costs, DCAC gained their trust to work in a second area of the company. By listening to another customer’s request for more customized Emergency Response plans, DCAC fine-tuned that aspect of the business and added an additional 5 clients. By training other clients to manage solutions on their own, they earn respect which prompts customers to call – sometimes years later - when new tech issues arise. Those factors ensure DCAC a steady customer-base and long-term growth.
- 2021 YOY Revenue grew 105%
- 2022 YOY Revenue grew 25%
- Added two staff members
- RMR (recurring monthly revenue) grew by 40% in 2021 and 25% in 2022
- CSP (Cloud Services Provider) revenue grew by 120% in 2021 and 100% in 2022
- Customized Emergency Response, revenue grew by 100% in 2021 and 25% in 2022
- Added 10 new clients; experienced extremely low attrition
- Increased hourly rate on older contracts by 50%, still providing cost-savings
- Four appearances on Inc. 5000 List of America’s Fastest-Growing Private Companies – based on revenue growth
- Consistently booked consultants at 80%, incredible for the industry
- Saved client $20,000/month, lowering bandwidth from 800KiBs to 5KiBs and freeing up data storage
- Slashed one client’s real-time data processing from 20 hours to 90 seconds
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 250 words used.
Not many IT consultants aim to teach their clients to manage the new technology themselves, for fear they’ll lose the revenue stream. What other CEO wants their client to “save money by not paying me?!” But DCAC prides itself on taking the time to show the client what they’re doing, how they’re doing it and what they should be looking for to avoid calling DCAC back for the same issue. For one recent customer who was migrating to the cloud for the first time, that meant sharing their screens and recording all meetings so the in-house tech staff, who had decades of experience with the wires and switches of a physical, on-premises datacenter, could instead understand the clicks of a digital system.
That care and long-term viewpoint gives those same clients the confidence to reach back out to DCAC and hire them again on separate issues or refer DCAC to colleagues and friends, generating additional clients and securing future revenue.
DCAC’s reputation as the “experts of the experts” also sets them apart from the field. For the online ticketing client, not only did the DCAC consultants find and implement changes that saved the company time, money and a load of complaints, DCAC also responded to an emergency call when the client accidentally deleted a critical database. The client spent hours to no avail, but the DCAC consultant talked them through the fix and restored the data within minutes. Now the client calls DCAC immediately when a tech problem arises.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 245 words used.
- Bandwidth charts showing dramatic usage reduction for online ticketer
- A selection of published articles and blogs written by the experts at DCAC who passionately share their knowledge to benefit customers and help solve problems. (links below)
- Multiple DCAC employees speak at major conferences worldwide: SQL Bits (London), Data Grillen (Germany), PASS Summit (Seattle, WA), SQL Saturdays (worldwide), DATA Saturdays (worldwide), Tech Field Day, Microsoft Ignite.
- Book by Denny Cherry: Enterprise-Grade IT Security for Small and Medium Businesses
- Here’s what DCAC clients have to say:
- “As anyone who has attempted any kind of optimization is no doubt painfully aware, improving performance by an order of magnitude is no small feat, so I’d like to give huge, huge props to Monica (DCAC consultant) for leading the charge on this” -from internal companywide newsletter of a major online ticketing provider
- “I couldn’t recommend DCAC more. They are 100% the technology company you need to make a move.” -COO, large national data management firm
- “Denny literally wrote the book on SQL server—several of them actually! I have confidence in Denny’s and his team’s expertise. Our investment in bringing in DCAC has paid for itself plus some.” -CTO, healthcare technology company
- “Typically, a consultancy will stick to the scope of work and if it sits outside of that then that is not their problem. That is not the approach that DCAC took. They were always willing to jump in to support the team.” -CIO, telecom billing platform
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