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Dean Newton is President & CEO of Delta Dental of Kansas and its subsidiary Surency. Dean has spent over 18 years at the company holding progressive leadership roles including Managing Director and Chief Marketing and Sales Officer where he oversaw sales, marketing, government and provider relations and subsidiary operations.
Dean was named one of the Top 10 Most Influential Insurance Executives in the United States as well as Innovator of the Year and Executive of the Year by the Business Journal. Our company was named National Company of the Year for insurance, Most Innovative Company of the Year (under 2,500 employees) and Management Team of the Year. These awards, and many others our company has received, are a direct result of innovations he has initiated and implemented.
Under his leadership, Dean launched new and simplified products and services, negotiated strategic partnerships, opened new territories and revamped sales strategies leading to the largest annual sales growth in our 50-year company history. He launched an innovative startup company, achieving 250%+ YoY growth. He also successfully expanded the company into 34 states.
Dean implemented the Voice of the Customer and Predictive Analytics initiatives to drive product and service innovation, resulting in 99.5% retention and 98.4% customer satisfaction. We also received the National Voice of the Customer Award for innovations implemented to help consumers and providers based on feedback Dean received from a year-long listening tour he conducted with our key stakeholders. Dean revamped the strategy and organization, modernizing technology, introducing new digital solutions and transforming operations. His innovations resulted in national and local recognition in many areas, including our enhanced call center being named a Benchmark Portal Center of Excellence.
Dean also created an in-house Innovation Lab to bring products to market, enhance technology, data analytics, risk management and improve the user experience. Our AM Best “Excellent” rating highlighted the “efficiencies and innovation” implemented under Dean’s leadership.
He worked to enhance our marketing efforts resulting in our marketing team being named National Marketing Team of the Year and their 2022 marketing campaign being named National Marketing Campaign of the Year for insurance.
Dean also transformed our company’s focus on the health and wellness of our employees. He implemented flexible and remote work options, wellness programs, fitness and wellness challenges, health screenings, financial education, employee assistance and many other programs. We were named the Top Healthiest Employer by the Business Journal and the Top 100 Healthiest Workplaces in America for two years in a row.
Perhaps his greatest innovations have happened in the area of employee engagement. Dean has implemented many innovations to enhance culture that has led to employee satisfaction scores more than double the national average. He recognizes a strong company culture and employee engagement is the foundation for success and prioritizes employee input and collaboration, employee civic involvement, regular employee communication and transparency, employee connection and celebrating and recognizing employee successes. We have been named both National and Local Best Places to Work for his innovative efforts in this important area.
Dean serves as a Board member for Delta Dental Plans Association, the Kansas Chamber, the Wichita Chamber of Commerce and the Greater Kansas City Chamber of Commerce. His community service includes serving as Board Chair for March of Dimes and JDRF, a member of the United Way Board of Trustees and Co-Chair of numerous galas including Boys and Girls Club. Additional recognition includes: 50 Kansans You Should Know (Ingram’s Magazine), Marshall Fellowship (given to one of 16 individuals nationally for leadership and civic involvement), Young Kansan of the Year (Kansas Jaycees), YLS Lawyer of the Year (Bar association for legal accomplishments and community service) and NextGen leadership award for business and community accomplishments. Dean graduated Phy Beta Kappa with Honors from the University of Kansas with degrees in Political Science and Psychology and received his Juris Doctor degree from New York University School of Law.