Delphi

Company: Delphi, Troy, MI
Company Description: Delphi is a world leader in mobile electronics and transportation components and systems technology. Multi-national Delphi conducts its business operations through various subsidiaries and has headquarters in Troy, Mich., USA, Paris, Tokyo and São Paulo, Brazil.
Nomination Category: Web Sites
Nomination Sub Category: Product Information

Nomination Title: Delphi's Product Profile Database

   1. When was this web site first published?

The redesigned was published in July 2005

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://delphi.com/manufacturers/auto/
Delphi asked i33 to help centralize the marketing information contained in thousands of product documents, as well as provide a way to seamlessly update and publish these documents in multiple formats both on the web and in print.

In response i33 developed a Product Profile Database, centralizing all product-associated data in a single, unified database.  Today, using the Product Profile Database and custom content management tools developed by i33, Delphi's marketing team publishes content to multiple web and offline formats:

o Web pages dynamically created when HTTP page request is received by pulling information from database and formatting it via pre-defined web templates o Formatted digital files (via XML, WML or PDF, readable by desktop publishing applications such as InDesign and Microsoft Word) generated for use in print via pre-defined templates o Print versions of the product documents made available via the web for on-demand, high-quality, local publication by sales and marketing staffs./

   3. List the appropriate creative and production credits for this entry:

Client:  Sherri Davis, Internet Marketing Manager, Delphi Corporation
Agency:  i33 communications LLC