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DDB

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Company: DDB, Chicago IL
Company Description: With more than 200 offices in over 90 countries, the DDB group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue,™ influence social communities and drive results.
Nomination Category: Creative Categories
Nomination Sub Category: Advertising, Editorial, or Design Agency of the Year

Nomination Title: DDB

Tell the story about what this nominated agency achieved since January 1 2008 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

With six successful offices in the United States, DDB believes that creativity
is the most powerful force in business, building enduring and powerful brand
experiences that create TalkValue™, influence social communities and drive
results.  This past year, the agency brought this to life in the US with a keen
focus on people and talent, which led to significant new business wins and
growth, strategic creative hires and industry recognition from key press outlets.
 
In 2008, DDB significantly bolstered its blue-chip client roster with wins such
as AT&T, Seasonique, Glidden, Legg-Mason, Microsoft, Wachovia, McAfee, SunPower
and Unilever’s ice cream brands including  Breyers, Klondike, Popsicle and Good
Humor.  Earlier this year, DDB added the global Reebok business to its US and
global client list as well. 
 
In September, DDB won the Emmy for “Swear Jar,” a Bud Light spot that was viewed
more than 12 million times on the internet and never aired on television.  The
commercial had already received several industry accolades, among them a
National Gold Award at the 2008 ADDY® Awards, a Silver Lion at Cannes and a
Silver Clio. 

DDB made two key strategic hires in the US in Eric Silver, Chief Creative
Officer of DDB NY and Matt Reinhard, Chief Creative Officer of DDB Los Angeles.
 Both bring tremendous experience driving results for clients, as well as a
track-record for strong leadership, new business and award wins.
 
And finally, in terms of industry recognition and commendations, Tribal DDB was
named to Advertising Age’s A-List and DDB was inducted into American Business
Media’s Hall of Fame.  In recognition of key wins AT&T and Microsoft as well as
strong work for the likes of Emerson and UTC, DDB was named a Top Agency by B2B
Magazine.

For more about DDB’s strong showing in 2008, visit http://www.ddbus08.com.

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/303279998/1109/FREE
http://www.adweek.com/aw/content_display/news/e3i4514710454c3268a90be756c520dee8e
http://adage.com/songsforsoap/post?article_id=135847
http://www.adweek.com/aw/content_display/news/account-activity/e3i397aa99d2932d77d3536225fa75f87d5?imw=Y
http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i57845f198f95ed93fdfbf1c7d5eb265e
http://www.adweek.com/aw/content_display/news/account-activity/e3i91c8d15e4e316205b6e10db83a7a2f38
http://www.smartbrief.com/news/aaf/storyDetails.jsp?issueid=2EF4B29C-0677-4964-B45D-31B1EAF15338©id=27074CF2-265D-4493-B4E0-0A972C7F7395   
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/01-29-2008/0004745225&EDATE=
http://creativity-online.com/?action=news:article&newsId=130988
http://www.adweek.com/aw/content_display/news/agency/e3id86b3c6480b9377f6452b32615497d24
http://adage.com/agencynews/article?article_id=133424

Provide a brief (up to 100 words) biography about the leader of this agency:

Chuck Brymer joined DDB Worldwide, the largest consolidated advertising and
marketing company in the world according to Advertising Age, in April 2006 as
President and CEO. In this role, he is responsible for overseeing the operations
of the network’s more than 200 offices in over 90 countries.

Consistently recognized  as a Top 3 creative network, DDB offers its clients a
full set of skills, ranging from traditional advertising to direct marketing,
sales promotion, strategic consulting and digital marketing, through such
business units as Interbrand, Rapp Collins, TracyLocke and Tribal DDB,
Advertising Age’s Global Network of the Year for 2007.

Formerly the head of Interbrand Group, the world’s largest branding and design
consultancy, Chuck is one of the foremost experts on brands and has written and
lectured extensively on the subject of brands, corporate identity, advertising
and brand valuation. Both DDB and Interbrand are part of Omnicom Group
(OMC:NYSE), the world’s leading global marketing and corporate communications
company.

A frequently published writer, Chuck’s most recent book is The Nature of
Marketing: Marketing to the Swarm as Well as the Herd from Palgrave Macmillan
(November of 2008).  A guide to engaging online and offline linked populations
that behave as a single organism and respond quickly to points of influence, The
Nature of Marketing draws on Chuck’s 26 years of industry experience and
explores the power of community, and the new new media, the consumer.

A strong believer in powerful ideas that result in creative business solutions,
Chuck joined Interbrand in New York in 1985 as the President of its U.S.
business and became Chairman and CEO of the global company in 1994. He was
instrumental in the strategic development of the company and in building its
interests around the world.  These accomplishments included the growth of other
leading companies within Interbrand such as Design Forum and BrandWizard.

With Businessweek, Chuck created the annual ranking of the “The World’s Best
Global Brands.”  The study is one of the top three published business rankings
in the world, generating great interest and debate on the subject of branding.
 In partnership with The Economist, Chuck co-authored the book Brands and
Branding.  He also created the highly regarded Brandchannel.com, the leading
online exchange about brands and branding.

Chuck began his career in advertising with BBDO in Houston, Texas, where he
opened its branch office in 1982.  He later moved to BBDO in New York, working
in account management.