Company: Cisco Live, Las Vegas, NV
Company Description: Cisco is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals.
Nomination Category: Event Categories
Nomination Sub Category: Corporate & Community - B2B Event
 Nomination Title: Cisco Live 2023
- Which will you submit for this nomination, an essay of up to 525 words describing the event - its genesis, goals, development, and results - OR a video of up to five (5) minutes in length describing the same? CHOOSE ONE:
Written essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay of up to 525 words about your nominated event, place it in this space. Make sure that you address the genesis, goals, development, and results of the event, and mention that date(s) on which the event was produced:
Total 514 words used.
For over 30 years, Cisco Live has been a technology industry tradition. This beloved customer conference is the premier destination for IT professionals to learn, experience the future of technology, connect with industry peers, and celebrate one another. As customers and the industry evolve, Cisco Live strives to lead the way. Welcoming attendees in all stages of their career, in-person and digital, this beloved conference continues to exceed attendee expectations and deliver tangible innovations and solutions to customers and partners globally.
Program Goals
- +65 Event NPS
- 16,500 in-person attendees in Las Vegas
- One million views for the global broadcast
- Increase pipeline growth YoY
- Achieve highest tier rating (Visionary) from MeetGreen sustainability assessment
Cisco Live leveraged audience, consumer, and industry insights to craft targeted experiences emphasizing education, inspiration, and fun. The event incorporated data from age group, industry, and account segment priorities to create bespoke experiences that resonated with each audience. Utilizing a strategic framework, the team developed a cohesive experience for attendees of all types, whether new to Cisco Live, early-in-career, or returning participants of our NetVet alumni program.
Let’s Go, the event theme, was the core concept for Cisco Live 2023. An ideal rallying cry for Cisco’s vision for the future, Let’s Go encouraged customers and partners to embrace change, take risks, and push boundaries to create a better world. Cisco Live 2023 fostered joy – the joy of joining in – with intentional experiences that drove engagement and brought the theme to life in meaningful ways.
To create a truly meaningful experience, one that brings Cisco’s technology strategy to life, the program team built out what is called the “Trifecta Approach” – essentially one showcase customer story, experienced in three unique ways. This year’s story centered on the Cisco / NFL partnership, activated for attendees on the keynote mainstage, for remote attendees through the global broadcast, and in a unique experience in the Cisco Showcase where attendees were able to demo technology while capturing photographs of themselves with the Lombardi trophy.
Key Results
Drive Customer Loyalty:
- 19,000+ in-person attendees, 15% over goal
- 93% satisfied/very satisfied with Cisco Live
- 1.4M global broadcast views
- 41K visitors to Cisco booths in the World of Solutions
- 95% satisfied/very satisfied with overall session content, +5 YoY
- 95% had a strong emotional connection to Cisco Live
Amplify Cisco’s brand messaging:
- +71 NPS, +6 YoY
- 98% will share what they learned at Cisco Live
- 97% rated Cisco Live as a valuable use of their time
- 91% rated Cisco Showcase excellent or above average
- 89% of respondents learned about new products, services, or solutions after attending the Cisco Showcase
- 9M social media impressions
- 135% increase in engagement on Instagram YoY
- 75% increase in engagement on Twitter YoY
- 47% increase in engagement on Facebook YoY
- 8.5 hours trending locally on Twitter with #CiscoLive – all organic, zero paid
Demonstrate Cisco’s purpose to power an inclusive future for all:
- Visionary status for sustainability awarded through MeetGreen
- 96% increase in diversion rate from landfill at event site, 6% over goal
- 2.3K+ social impact projects completed in the Sustainability Zone
- Optionally, list the appropriate creative and production credits for the nominated event, such as the following: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Additional Credits (Agency Support):
XDA
George P Johnson
Rainfocus
Freeman
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