Company: Channel V Media
Company Description: Founded in 2008, Channel V Media (CVM) is an award-winning communications agency that specializes in launching and building market momentum for fast-growing technology, media, and consumer companies. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversation.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Marketing – Business to Business
 Nomination Title: Breaking BreezoMeter into the U.S. Market and Carving a Spot in the Media for Climate Tech
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 87 words used.
We've attached a coverage report, highlighting key U.S. press coverage of BreezoMeter from June 2021 - September 2022. The coverage included is broken into three sections, which reinforce themes discussed in the award entry: 1) create business momentum for BreezoMeter in U.S. media; 2) get validation in the U.S. market by aligning BreezoMeter with recognizable, large company names; and 3) make BreezoMeter the go-to expert source for all things air quality.
We’ve also included a testimonial from the Director of Corporate Communications at BreezoMeter.
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
June 1, 2021
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 224 words used.
Climate technology company BreezoMeter had seen success across EMEA, with companies including AstraZeneca, Bosch, Dyson and L'Oréal using its technology to deliver air quality recommendations to consumers. When the Israeli-based company partnered with Apple to power the air quality index on Apple’s Weather App in December 2020, it made the decision to further expand its business into the U.S.
Despite having hundreds of business customers across EMEA, BreezoMeter was completely unknown to businesses and media in the United States. The company was looking to draw the attention of U.S. companies that created consumer-facing products that are influenced by–or address–environmental factors and become the go-to source of all things air quality.
The challenge from a press perspective was that, at the start of the program, the U.S. media was not yet writing about climate technology. Breaking an international company into the U.S. is hard enough by itself, but launching a company into a new geographic market where its category has virtually no awareness among businesses and media is exceptionally challenging.
BreezoMeter had previously worked with two other PR agencies, both of which expressed a lot of excitement around their story, but were not able to transform that enthusiasm into press coverage.
BreezoMeter turned to Channel V Media (CVM) to address these problems and secure U.S. media interest in the company.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 249 words used.
Leading up to its U.S. launch, Channel V Media had multiple planning and messaging meetings with BreezoMeter executives to ensure the company’s vision was brought to life in the U.S. CVM focused heavily on developing BreezoMeter’s positioning and the messages to put out in the media, to drive awareness among U.S. businesses.
To secure U.S. media interest in BreezoMeter, CVM had to first educate media outlets on the emerging climate technology category and its importance, and then quickly capitalize on their curiosity. They did this through real-world narratives about the role BreezoMeter was playing in consumers’ lives through the various lifestyle, health and digital products they use everyday.
BreezoMeter’s $30M Series C funding announcement was the kickoff to the company’s PR program and served as the official introduction of BreezoMeter to the U.S.--and the first time BreezoMeter’s new messaging was launched into the market.
Following BreezoMeter’s initial launch, CVM created a timeline for how the company’s story would unfold as a series of media placements over time, and assigned coverage goals to each initiative they recommended. This included developing the exact stories the team wanted to tell before telling them, and identifying what was needed in order to secure those headlines.
As part of this, CVM highlighted key moments that showcased momentum for BreezoMeter, such as new product releases, customer case studies that validated the company’s technology and its impact, and thought leadership that shared its unique POV on climate and tech topics.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2021. Even if your initiative started before 2021, limit your response to activities and results since the beginning of 2021 only (up to 250 words):
Total 245 words used.
BreezoMeter’s $30M Series C funding announcement was featured in TechCrunch–its first stateside press hit–as well as on Cheddar and Fortune.
CVM turned this into the start of steady momentum by turning the details of BreezoMeter’s company news, new product offerings and business model into storylines that caught the media’s attention, to finally start talking about climate tech.
When BreezoMeter launched its Wildfire Tracker in August 2021, CVM used this as an opportunity to not only talk about the expansion of the company’s product–but to educate the public on wildfire’s hazardous effects on air quality. CVM secured coverage for the launch in publications including TechCrunch, CNBC, Inc. and The Washington Post.
BreezoMeter became the go-to air quality expert source for publications including New York Magazine, Cheddar, New York Post, Fox Weather and Forbes, and reinforced the importance of checking air quality just as often as the weather.
CVM also told BreezoMeter’s story through the lens of its customers, including Volvo, L’Oreal and Prose, to share real-life examples of its technology in action.
In just one year of working together, CVM secured 80+ unique press hits for BreezoMeter in national business, technology, consumer and trade outlets–including every one of the CEO’s ‘dream’ publications. BreezoMeter also surpassed its goal of increasing website traffic by 20% in the first month of working with CVM.
CVM garnered U.S. awareness for BreezoMeter, and climate technology as a whole, which played a role in BreezoMeter’s acquisition by Google in September 2022.
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