Company: Channel V Media
Company Description: Founded in 2008, Channel V Media (CVM) is a communications strategy and PR firm that specializes in building market momentum for companies ranging from Fortune 500 industry leaders to emerging venture‑backed innovators. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, and drives inbound leads.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Marketing – Business to Business
 Nomination Title: Channel V Media Launches Meteomatics Into the U.S.
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 81 words used.
We've attached a case study presentation, highlighting the three key areas we addressed with Meteomatics as well as U.S. press coverage of Meteomatics. The coverage included is broken into three sections, which reinforce themes discussed in the award entry: 1) validating Meteomatics in the U.S. market; 2) putting Meteomatics at the center of national weather conversation and 3) bringing Meteomatics business impact to life across industries.
We’ve also included a video testimonial from Meteomatics’ CEO, North America, Paul Walsh.
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
May 1st, 2023
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 174 words used.
Launching Meteomatics into the U.S. Market
Switzerland-based weather intelligence company, Meteomatics, had seen success throughout Europe, with companies including Tesla Energy, Toyota, and AirBus, using its high precision 1k weather data model, as well as its first-of-its kind “Meteodrones”, to gain in-depth visibility into weather phenomena and its effect on business decisions.
Despite their track record in Europe, Meteomatics was primarily unknown by businesses and media in the United States. The company was looking to draw the attention of U.S. companies in industries at the intersection of weather and business - from energy to insurance to aviation.
The challenge from a press perspective was that, at the start of the program, the U.S. media, as well as businesses in those industries, weren’t yet aware of the major impact weather forecasts could have on their business success. Drone technology, like Meteomatics’ Meteodrones, was also not a widely recognized method of collecting weather data.
Meteomatics tapped Channel V Media (CVM) to address these problems and secure U.S. media interest in the company.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 209 words used.
Leading up to its U.S. launch, CVM focused heavily on developing Meteomatics’ positioning, defining the industries it would be most beneficial to target in the U.S., and creating messages to put out in the media in order to drive awareness among those industries.
In addition to media and narrative strategy, the first couple of weeks with Meteomatics consisted of planning for the companies’ first U.S. Meteodrone launch at GrandSKY in North Dakota. CVM turned the local event into a national news story, serving as the official introduction of Meteomatics to the U.S.--and validating the business as a “U.S. approved” company.
Following the launch, CVM created a timeline for how the company would reach each of its target industries through strategically placed media stories. This included placing Meteomatics at the center of national weather conversations with their granular weather insights, as well as developing the exact story the team wanted to tell with each company announcement before telling them.
As part of this, CVM highlighted key moments that showcased momentum for Meteomatics, such as customer case studies that validated the company’s technology and its impact, and thought leadership that shared its unique POV on how weather is impacting the insurance, energy, and aviation industries.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2022. Even if your initiative started before 2022, limit your response to activities and results since the beginning of 2022 only (up to 250 words):
Total 249 words used.
In 12 days, Meteomatics’ Meteodrone launch garnered 20+ pieces of coverage from local radio to national broadcast to aviation trades. News stations including Fox, ABC, and CBS ran segments on the Meteodrone, and publications such as Aerotime and DroneDJ recognized the technology as the U.S.’s first drone-based weather service.
CVM used this success to start a cadence of media coverage, using Meteomatics’ unique perspective of the weather industry at the intersection of business to insert them into national weather conversations. We leveraged this knowledge to secure Meteomatics’ NA CEO, Paul Walsh, as a weekly regular on Fox Weather.
CVM also brought Meteomatics’ business impact to life across the energy, insurance, and aviation industries by strategically placing company stories, and commentary to show U.S. media and businesses how weather intelligence can solve industry challenges.
The agency positioned Meteomatics as the answer to power-grid overloads as Texas turned to renewables in publications such as PV Magazine and E&E. CVM also showed Meteomatics’ impact through the lens of its customer, Heimdall Power, giving a real-life example of its work in publications like Electrek and Interesting Engineering.
CVM used State Farm and All State’s shut down of new policies to demonstrate how Meteomatics’ will help the insurance industry in publications such as Digital Insurance and Insurance Times.
In 7 months of working together, CVM secured 50+ unique press hits for Meteomatics, and increased leads by 320% in the U.S. energy market and 210% in the U.S. insurance market.
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