Company: Bursali, Bursa, Turkey
Nomination Submitted by: Business Awards Consulting
Company Description: Bursalı has become one of the best towel and bathrobe producers worldwide with its naturally produces towel series. Bursalı -originally a Turkish company- mainly operates in US (90% products sold in US) and exports to more than 50 countries, Canada, Germany, the UK, France, Spain, Russia, Saudi Arabia and Dubai.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Medium
 Nomination Title: BURSALI
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Bursali is the leading towel exporter in Turkey, specializing in brands tailored for customers in US and EU countries.
Bursali has consistently embraced the vision of leveraging science and technology to advance cutting-edge processes, coupled with an innovative design mindset. In line with this vision, Bursali established its Research and Development(R&D) Center, pioneering the first R&D center in the towel production sector in Turkey.
Bursali has embraced the principles of digital transformation and sustainability as core strategies, while also exploring innovative applications for towels.
The Bursali R&D Center has pioneered a groundbreaking technology in textile production: "magical microcapsules," which imbue towel fabric with antibacterial properties. This innovation has empowered Bursali to manufacture antibacterial and sterilized products that maintain their effectiveness for up to 30 washes.
With a commitment to sustainability, Bursali is continuously developing processes aimed at reducing water consumption, preserving natural resources, minimizing wastewater discharge, conserving energy, and enhancing efficient use of natural resources. As part of this vision, Bursali has introduced the industry's first towels manufactured through entirely natural processes and materials, including dyeing with natural fruits. Additionally, Bursali meticulously oversees all production stages from cultivation to the final towel to ensure adherence to pure natural processes.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Bursali's vision centers around four key areas:
1)R&D Science and Technology:
Setting itself apart in the sector, Bursali boasts two specialized laboratory infrastructures equipped with cutting-edge machinery for R&D projects. Additionally, Bursali introduced the industry's first patented ERP solution, Bursali Operations System BOS, adhering to industry 4.0 standards.
In 2023, Bursali embarked on a new R&D project focusing on post-consumer recycling, aiming to convert filling cotton fibers from old products like duvets and pillows back into yarns for reuse in home textiles. This initiative led to the introduction of 100% recycled sustainable cotton towel products, with plans to integrate recycled yarns into factory production at an 8% rate by the end of 2024 Q4.
To improve product quality and production efficiency, Bursali developed Quality Control Processes using Image Processing on Fabric Weaving Machines, employing artificial vision technology for continuous error detection and prevention.
2)Focus on Sustainability and Environment:
Bursali prioritizes clean production techniques and has developed products and processes with reduced environmental impact through life cycle analysis to minimize the carbon footprint. Company's product range includes environmentally friendly options, such as towels dyed with natural fruits and made from biodegradable algae fibers, silk, hemp, and cotton blends. Additionally, Bursali installed a 1425.60 kWp Solar Energy Plant (SEP) on its factory roof in early 2023, exemplifying its commitment to sustainability and social responsibility.
3)Innovation on New Product Design
4)Focus on People and Society
(Due to word limits, Bursali's strategy and achievements are explained in details in attached files.)
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 244 words used.
Bursali has successfully initiated numerous significant projects resulting in patents and utility models using only its capital resources. Bursali’s development of Magical Microcapsules has revolutionized textile production. Moreover, Bursali's new project on development of textile surfaces capable of changing color in the presence of bacteria will be another groundbreaking invention and this project has been ted under the international EUREKA R&D support program.
Bursali's success in its focus areas is also reflected in the business results; has been deemed worthy of many awards.
-Bursali was deemed worthy of the 2nd prize in the '2021 Productivity Project Awards Competition' organized by the government, Turkish Ministry of Industry and Technology
-According to the research “R&D 250, Companies with the most R&D investments in Turkey” done by TurkishTime; Bursali Ranked 1st in design registrations in both 20221 and 2022 and ranked 3rd in the Number of Useful Models Taken.
-Bursali received the 3rd prize in the 7th R&D and Innovation Project Market event of Farabi University
-Bursali became the 7th Textile Innovation League Champion with 6 projects
-Bursali awarded as “Outstanding Achievement” in the “Inovalig – Innovation Leader” awards.
-Bursali accomplished the ISO 13485:2016 Medical Device Quality Management System certification
-Bursali were deemed worthy of 7 gold and 3 silver Stevies in 2022 and 6 gold awards in 2023.
-Bursali is honoured with Gold Award in Globee Awards with its Science and Technology achievements in three years in a row for 2021 and 2022 and 2023.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 169 words used.
Appendix 1: Bursali Trailer Video
A wider look at Bursali Company and its overall operations
https://youtu.be/Ry_iK8Fsolo
Appendix 2: Achievements & Highlights
Due to word limits, only several achievements are subjected on this essay; Please see this file for details of Bursali's achievements in 2022-2023.
Appendix 3: R&D Projects Video
Some examples on how Bursali used science, technology and R&D innovations on its processes are shown at a video. The innovations on video are just some examples of developments since 2022.
https://youtu.be/a2q-HLVBQzc
Appendix 4: Bursali Natural Production Process Video
The video shows the natural production of Bursali natural towels from the field to the shelves.
https://youtu.be/nYDBvE4D6ak
Appendix 5: Bursali Innovative Designs and Products
Bursali designs innovative new towel products for different usage areas that will take towel fabric out of its usual areas of use. This document shows some examples of new designs on 2022-2023 period.
Appendix 6: People Focus @ Bursali
This document specifies activities and projects related to people focus at Bursali.
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