Company: Brandless, Lindon, UT
Company Description: Brandless is one of the world’s fastest-growing omnichannel commerce platforms. We make it easier for people to take better care of themselves, their families and the planet by working with the best ingredients, partners, and customers to drive community-led innovation and validation.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Innovation of the Year - Consumer Products Industries
 Nomination Title: Brandless
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2021, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 122 words used.
Brandless, an omni-channel commerce platform focused on “better-for-you” products, is founded on the belief that it should be easy for people to make good choices. The Brandless Wellness Platform is creating the largest marketplace of mission-driven wellness products that provide everything you need on your body, in your body, and around your home by offering simple and sustainable products. The platform combines Brandless’ beloved and carefully curated products with the new Brandless Innovation Portfolio, a collection of brands who share the Brandless vision and are joining the platform to accelerate growth, expand reach, and achieve their shared mission. By focusing on collaboration over control, quality over packaging and people over promotion, we’re leading a movement that makes everyone a force for good.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2021 that you wish to bring to the judges' attention (up to 250 words):
Total 160 words used.
Brandless is leading the people-as-a-platform movement by building a tech stack that delivers Influence-as-a-service (IaaS)—a platform that supports the belief that everyday people are the ecommerce platform of the future. As part of its innovation to reduce traditional manufacturing and marketing costs, Brandless is now using the next evolution of affiliate marketing to reduce barriers to entry for micro-influencers and increase the freedom and options for all of Brandless’ ambassadors. Individuals and brands can both join the Brandless social selling platform—Brandless then provides them with a social selling link to add to their personal social media. This platform allows people to showcase the products they love and for brands to make people the platform for their company mission.
Brandless’ IaaS platform enables customers to quickly and easily develop their own micro-influencer marketplaces—a new tactic for the retail industry. Community has always been at the heart of Brandless’ product development, but now they’re empowering consumers to become personal platforms for good.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 179 words used.
Brandless’ innovation of Influence-as-a-Service (IaaS) is significant because it’s addressing a larger societal issue—building trust with customers. Now more than ever, brands are using deceptive tactics to gain customers' trust. Brandless is changing that by focusing on creating relationships with its customers to be a brand with products that people trust and connect with.
Instead of using traditional ambassador and affiliate marketing tactics that focus only on mega-influencers with thousands of followers—IaaS focuses on providing an opportunity for anyone, regardless the size of their social circle, to share the products they trust with the people they trust. This builds lasting relationships between not only the brands and its customers, but between customers and influencers. By creating a platform that allows everyone the opportunity to share the products they love, people are more likely to find new products from the people they already trust, rather than relying on mega-influencers to represent the brand mission.This mission and model moves beyond traditional brand relationships to one where customers become a force for good in accomplishing a mission they feel passionate about.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 8 words used.
Brandless transforms commerce with the creation of influence-as-a-service
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