|
Company: Bospar
Company Description: Bospar is the award-winning “politely pushy” tech Integrated Marketing agency. The firm provides clients with national support thanks to its distributed, 'virtual-always'3335 21st Street Full agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing & Public Relations - Medium
 Nomination Title: Bospar
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 75 words used.
Since 2020, Bospar has climbed up to the top 50 PR firms, ranked by O'Dwyers; we were included in the 2022 ranking due to client fee increases of 83.2% to $12.4 ML in 2021. We joined the giants, including Edelman and Rudder Finn - not too shabby for an independent firm. In addition, FT named Bospar one of the 500 fastest-growing companies in the Americas, joining Tesla, Amazon, Etsy, and Wayfair in April.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 160 words used.
Despite the global pandemic, Bospar succeeded financially due to its unique virtual (started since its inception of business) business model and a value proposition that balances a commitment to external clients with compassion for internal employees. These non-negotiables were why Bospar decided to remain an independent agency from 2020-to 2022. Unlike its many competitors, Bospar is not owned by one of the “Big Four” holding companies: Omnicom, Publicis, Interpublic, or WPP. Bospar clients can work with a significant PR and communications player with crucial strategic know-how sans bureaucratic obstacles characteristic of a large holding company. Its independent status frees the firm to be creative and bold and, most importantly, prioritize clients and employees instead of worrying about shareholder returns. It can also select clients that interest the entire organization and leave ample room for more adaptable and flexible rate structures, service offerings, and solutions. Despite being independent and the pandemic, Bospar has grown as a business and financially since 2020.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
When Bospar launched in 2015, Curtis Sparrer hatched a plan to disrupt traditional PR. After all, we represent tech companies that regularly disrupt the status quo. We should also lead by example. First, we liberated the agency from brick-and-mortar and accelerated PR’s entrance into the future by launching a virtual firm. We vowed that our collective fabric would be our people, and we would have one of the industry’s lowest churn rates. Next, we codified ‘politely pushy’ into our operating standard. We make things happen for clients. We make sure we don’t cross any lines while being proactive. That takes creativity, strategy, guts, and diplomacy. In 2021, as our industry came under scrutiny, we decided to lead by example. We made the case that abortion bans are a lousy business. We announced our Texas Relocation Plan like a product launch. The PR trade publication O’Dwyer’s noted: “Bospar leads the way for PR firms dealing with the fallout of the Texas abortion ban, which may trigger a flight of young PR talent from the state.” Our high-rewards and high-risk ethos have made an impact. In 2021, we accomplished a breathtaking doubling of revenue from $6.5 to $12.4 million.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
| Attachments/Videos/Links: |
|---|
|
