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Company: Blue Wheel, Birmingham, MI
Company Description: Blue Wheel is a new breed of agency. Our advanced digital marketing, content production and Amazon Advertising solutions help to build your brand and scale your ecommerce business.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketer of the Year
 Nomination Title: Dayna Henninger
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated individual's achievements since January 1 2020, OR written answers to the questions for this category? CHOOSE ONE:
A video of up to five (5) minutes
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 187 words used.
Dayna started her journey at Blue Wheel five years ago, beginning as a social media community manager and ascending all the way to the lead stakeholder of Blue Wheel’s organic social media and influencer marketing department. Dayna earned this path by excelling and showing mastery in social media, branding, critical thinking, and the ability to serve as a visionary for any brand that Blue Wheel crosses paths with. Since her promotion to Social Media Director in late 2020, her department has seen 125%+ revenue growth. Dayna’s biggest impact as Blue Wheel’s social media and influencer marketing stakeholder since 2020 has been her architecting the evolution of the agency’s influencer marketing offering, transforming it from an awareness and social reach play to a totally revenue-driven affiliate program. Additionally, in the beginning of 2022, she grew Blue Wheel’s TikTok account to 40k+ followers in less than one month through viral content. Dayna is an expert social marketer and has mastered every channel that brands have been investing in for years; however, it’s her vision and foresight into emerging channels that sets her apart from the rest of the pack.
- If you are providing written answers to the questions for this category, you must answer this second question: Outline the nominee's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 87 words used.
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Increased department revenue by 125%
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Grew several brands' (Banila, Spongelle, Erno Laszlo, Thoughtfully Gifts) TikTok by up to 100x in less than two months in Q4 2021.
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Grew Blue Wheel’s own TikTok above 40k followers in less than one month
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Doubled Thermos' IG followers within six months of the agency-client relationship
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Built and fostered several brands' influencer affiliate program with a 4x+ ROI
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Grew STARK Carpet’s Instagram follower count by over 75k in 12 months
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Grew Banila Co’s Instagram follower count above 100k between 2020 and 2021
- If you are providing written answers to the questions for this category, you must answer this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 86 words used.
Social media is something that is very saturated from an agency perspective. There are a lot of agencies that do what Blue Wheel does, but Dayna’s focus on emerging platforms and strategies is what makes her special. Blue Wheel has cracked the code on influencer ROI and how to grow a brand’s TikTok through viral content and paid advertising extremely quickly. These two things are some of the most coveted digital solutions brands are looking for, and thanks to Dayna, Blue Wheel has found the answer.
- If you are providing written answers to the questions for this category, you must answer this fourth question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination. (up to 250 words):
Total 43 words used.
Attached you will find a number of case studies that demonstrate the success Dayna has had for Blue Wheel's clients. From TikTok to Instagram to influencer marketing, she has shown prowess and knowledge in all areas — which resulted in success for brands!
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