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Blue Buffalo, Wilton, Connecticut: Pet Care Made Easy by Buddies

Company: Blue Buffalo, Wilton, CT
Company Description: Today, Blue Buffalo is the leader in premium, all-natural pet nutrition. The company has experienced double and triple-digit annual growth over the past several years while releasing a continuous stream of new products. Blue Buffalo is the only pet food brand that advertises on television and maintains in-store specialists that educate on the features and benefits of their products.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Lifestyle
2023 Stevie Winner Nomination Title: Pet Care Made Easy by Buddies
  1. The date on which this nominated mobile site or app was first published:

    August, 2021

  2. Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

    Total 198 words used.

    Over 23 million households in America adopted a pet during the pandemic, demonstrating the incredible value pets bring to families. However, caring for pets’ wellbeing can bring stress and excitement, making community and connection with kindred Pet Parents critical.

    With Pet Parents loving their pets like family, they increasingly sought support and information on providing for the health and happiness of their four-legged family members.

    Enter the Buddies by Blue Buffalo app.

    Buddies helps Pet Parents build stronger bonds with their pets by providing one place to keep their pets’ activity and wellness, learn tricks to raising a happy and healthy pet, and connect with like-minded pet lovers for advice. There’s an award-winning loyalty program that rewards Pet Parents for feeding and caring for their pets, plus exclusive products pets love.

    Launched in August 2021, Buddies saw tremendous growth with 464% year-over-year increase in user acquisition and rated 4.87 on App stores, with over 40K app store ratings. Buddies has ranked 127 and 41 in the Lifestyle categories for iOS and Android. Buddies is the only major app in the Pet Category with growth over the past six months and maintains the longest average sessions per user.

  3. List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Blue Buffalo Consumer Experience, Digital Marketing & Performance & Operations Teams

    General Mills Martech teams

    Accenture Mobile Development Team

Attachments/Videos/Links:
Pet Care Made Easy by Buddies
MP4 SuperZoo_Video.mp4