BGT Partners - Press room

Company: BGT Partners, Miami, Florida
Company Description: We are a global interactive services firm that helps companies strengthen brand and business relationships through digital marketing and technology solutions. Clients include the 2008 Beijing Olympic Committee, Avaya, Sony and FedEx. Founded in 1996, headquartered in Miami, with offices in Chicago, New York, Los Angeles, Paris, and Latin America.
Nomination Category: Web Sites
Nomination Sub Category: Press Room

Nomination Title: Sony CES 2007 Online Press Room

1. When was this web site first published?

January 7, 2007

2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

http://news.sel.sony.com/en/assets/CES_2007/index.htm

Sony Electronics Inc.’s CES Virtual Press Kit is a key element of their
marketing program designed to strengthening Sony’s interaction with key
audiences.

BGT developed a strategy to create rich-media micro-sites and an integrated
online marketing program which offers comprehensive, dynamic information about products, events and news items. Additionally, a dynamic CES eVite was developed to drive traffic to the site, secure strategic media participation
at Sony’s CES press conference, and to generate media traffic to the Sony Booth at the event. 

The results were record booth attendance, a significant number of media
interviews and a reduction in requests for CES-related collateral from
journalists.

3. List the appropriate creative and production credits for this entry:

BGT Partners team