Company: Ball Horticultural Company, West Chicago, IL
Company Description: From its beginnings as a wholesale cut flower operation started by George J. Ball in 1905, Ball Horticultural Company has grown into a leader in all facets of floriculture, with distribution capabilities in all of the major world markets.Focused exclusively on the ornamental business that first made its reputation, Ball's global family has a strong presence in over 20 countries on six continents.
Nomination Category: Web Site Categories
Nomination Sub Category: Product Advertising

Nomination Title: The New Ball Horticultural Web Site

    When was this web site first published?

        The web site was first published December 3, 1998. This entry is for the
        re-design that was launched on March 28, 2008. The site underwent some design
        changes within the last 10 years, however, the current design is based on a
        consolidation of six other web sites into this one comprehensive site.

    Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://www.ballhort.com
        To develop a web site for our target customer segments that would be the one
        source of information for the horticultural industry. In the past, we referred
        to many different web sites on our marketing pieces for our customers to receive
        additional information. Now, they have one "portal" that offers the best, most
        up-to-date information for their businesses.

    List the appropriate creative and production credits for this entry:

        Pierre Blanchard - Web Design & Production Manager
        Jennifer Zurko - Web Content Manager
        Colin Blair - Web Programmer
        Mike Sherer - Web Programmer