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Attack! Marketing

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Company: Attack! Marketing, San Francisco, CA
Company Description: In 2003 Andrew Loos and Christian Jurinka established Attack! Marketing. In the years since Attack! has grown to employ fourteen dedicated professionals working out of offices in San Francisco, Los Angeles and Boulder. Attack!’s national reputation is based on excellence in promoting brands through non-traditional marketing. To date, Attack! Marketing has counseled over 300 satisfied clients.
Nomination Category: Marketing Categories
Nomination Sub Category: Marketing Department of the Year

Nomination Title: Attack! Marketing and Promotions

Tell the story about what this nominated organization/department achieved since January 1 2008 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Challenges of 2008:
1.            Industry-wide budget tightening.  Attack! needed to create relevant solutions
for clients with shrinking budgets.

2.            Financial backers kept an increasingly critical eye on every program. Attack!
needed the capability to present client-specific Return on Investment numbers
proving success. 

3.            Opening a new office, in a financially sensitive year, was a bold move. But
Attack! needed to increase East Coast business.

4.            Our scope of projects was significantly larger. Attack! was challenged to
enhance Account Management, Program Management and Finance to successfully meet
client expectations.

Accomplishments of 2008:
1.            Attack! opened a NYC office.  In the three months following this opening,
Attack! secured long-term relationships with The Wall Street Journal, amNew
York, Boost Mobile, Burlington Coat Factory, and others.

2.            Attack! created the most elaborate reporting in the industry with
customizable ROI tools to provide necessary, solid ROI project reports.  From
hand-held tablet PCs to wearable media to program microsites, Attack! handpicked
a method per each project’s unique needs. Attack! was selected as the West Coast
Value Added Reseller for PIXMAN (leading wearable media provider).

3.            2008 was Attack!’s most successful year to date.  Gross revenue increased by
34% from 2007.  Attack! thrived because they quickly customized service
offerings to entice brands and agencies.  Targeted brand ambassador programs
were smart alternatives to costlier mobile marketing tours.

4.            The successful introduction of Quiznos™ online/offline delivery service was
dependent upon a rapid increase in product awareness and brand recognition.
Attack! conducted a nationwide search to hire 385 qualified, personable and
experienced brand ambassadors in over 220 cities for a 21-market promotional
program for 1,900 Quiznos. Teams hand-distributed coupons, cookies, and 975,000
delivery menus to key decision makers at surrounding businesses and followed-up
with them. Each often surpassed the goal of interacting with 50 businesses per
shift.  As an added bonus, staff collected 330,000 local business cards,
providing valuable consumer information.  In 10 weeks: teams worked 82,000
hours; 58% of staff worked simultaneously; 1,075 days were executed.  At
project’s end, there were 2.5 million direct impressions and 7.5 million
indirect impressions.

5.            The Face Shop, Korea’s leading beauty supply giant, needed brand awareness
during their U.S. debut at Walgreens nationwide.  Attack! sent 40 trained brand
ambassadors into 20 U.S. markets to personally interact with shoppers and
distribute informative leaflets and samples of their face masks.  Ambassadors
visited Walgreens locations and strategically attended popular events among
women 18- 45 years, including concerts, fashion shows, shopping events and
charity runs.  98,500 samples and 83,000 flyers were distributed during 196 events.

6.            Attack!’s Marketing Department launched a series of newsletters and
one-sheets for their client.  This resulted in detailed response reports for
Account teams to customize follow-up communication.  It’s a great way to refresh
client relationships and increase confidence in Attack!.

7.            Program Management, Finance, and Account Management at Attack! expanded
without compromising the company’s core mission. In-house Vendor Directory
system was developed, adding 300+ quality vendors. Now, logistics and project
sourcing is painless.

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

http://www.attackmarketing.net/experience.php
http://michelleobamawatch.com/more-hosts-freeze-mob-in-chicago-for-michelle-obama-cover-105-people-show-up
http://www.inc.com/inc5000/2008/lists/advertising-and-marketing-companies.html?o=0&c=200806710
http://directory.eventmarketer.com/agencyitlist/company/attack-marketing
http://www.attackmarketing.net/client-testimonials.php
http://www.attackmarketing.net/Event_Marketer_Interview.pdf

Provide a brief (up to 100 words) biography about the leader(s) of the nominated organization/department:

Andrew Loos (Managing Director, Partner) 
Andrew serves as Managing Director of both the Program Management Department as
well as the Staffing & Execution Department for Attack! Marketing.  In this
capacity, he oversees all Strategy, Execution & Logistics functions for Attack!
 Andrew's background and industry experiences were molded in the Collegiate
Marketing sector in the late 90's and have since been refocused toward the
strategy & development of brand-direct experiential programs.  Andrew currently
heads up operations of the Los Angeles branch. 

Christian Jurinka (Managing Director, Partner)
Christian serves as Managing Director of Client Services for Attack! Marketing,
overseeing all Sales & Marketing functions.  Under his tenure, Attack! Marketing
has grown into a multi-million dollar business focusing on the events &
non-traditional marketing efforts of consumer products brands, and their
agencies.  Christian comes to Attack! with a strong consulting background.  He
loves to work with clients to better understand their overall brand objectives -
crafting creative, innovative experiential programs to drive buzz and consumer
trial.