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AT&T Business Multimedia Solutions, Huntington Beach, California: Technology Fueling the Smart Factory of the Future

Company: AT&T Business Multimedia Solutions
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Publication Categories
Nomination Sub Category: Other Publication - Company
2023 Stevie Winner Nomination Title: Technology Fueling the Smart Factory of the Future
  1. The date on which this nominated publications was first distributed or otherwise made public:

    11/22/22

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 200 words used.

    eBook — “What is a smart factory and how do I get one?”
    If you’ve ever wanted to know more about smart factories and how to have one of your very own, then this is the eBook for you! “What is a smart factory and how do I get one?” was created to educate business audiences about the technology, preparations, and key decisions that go into a smart factory. A smart factory is a connected facility that provides valuable data to help manufacturers make intelligent decisions about how to respond to changes in their market. Through connectivity solutions like IoT, Video Intelligence and 5G, the smart factory provides predictive analytics so managers and executives can make informed decisions, forecast demand, and prevent downtime. 

    The content for this eBook came through our in-house Editorial Team, and it was designed by our in-house AT&T Multimedia Solutions team supporting Business Marketing. The challenge was to edit approximately 20 dense pages of interview transcripts into a light 9-page asset that’s visually compelling and tells the story of the smart factory. The final result is a clean, vibrant layout and design with digestible text and concepts, adhering to our brand voice and appearance.

  3. Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Creative Director:  Randal Presson
    Art Director:  Vikki Lane
    Senior Art Director:  Aubrie LeBlanc
    Editor:  Christopher Yates

Attachments/Videos/Links:
Technology Fueling the Smart Factory of the Future
URL Technology Fueling the Smart Factory of the Future