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AT&T Business Multimedia Solutions, Huntington Beach, California: Power up with FirstNet

Company: AT&T Business Multimedia Solutions
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Publication Categories
Nomination Sub Category: Other Publication - Government
2023 Stevie Winner Nomination Title: Power up with FirstNet
  1. The date on which this nominated publications was first distributed or otherwise made public:

    1/19/22

  2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

    Total 173 words used.

    The FirstNet Utilities eBook was created to educate customers about FirstNet Extended Primary and how it can benefit them. FirstNet is the only nationwide communications network built with and for public safety. During emergencies, the cellular network can get bogged down from other people trying to use it. FirstNet gives First Responders their own lane so their communications go through. FirstNet Extended Primary enables utility companies to use that lane, too. In the event of a flood, hurricane, or earthquake, utilities have an important role to play in keeping communities safe. Without electricity, gas, or water, public safety and emergency response efforts are severely hampered. 

    This eBook project represents a tight collaboration between the in-house Content & Management team and the in-house Multimedia Solutions (MMS) team, both of which support Business Marketing. The teams worked hand in hand to create a visually compelling guide that explains the benefits of FirstNet Extended Primary to small and large business customers in the utilities industry. The overall look is striking and adheres to AT&T Brand guidelines.

  3. Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

    Creative Director:  Randal Presson
    Art Director:  Shane Tennant
    Senior Art Director:  Aubrie LeBlanc
    Editor: Elka Carroll 
    Writer: Robin Dalmas

Attachments/Videos/Links:
Power up with FirstNet
URL Power up with FirstNet