Company: AT&T Business Multimedia Solutions Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning. Nomination Category: App & Mobile Website Categories Nomination Sub Category: Professional Services Nomination Title: Benefits of 5G in Retail, Hospitality and Restaurants
- The date on which this nominated mobile site or app was first published:
11/2/21
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 107 words used.
With technology such as the Internet of Things (IoT) and mobile apps, innovative trends are reshaping what many people expect when entering a store. Many retail interactions – from both employees and customers – now take place on mobile devices and businesses need a network that can handle the required data. The addition of 5G technology to an existing network architecture can help power new technologies. Many retailers are beginning to utilize personalized digital signage, augmented reality, video and interacive mobile apps to recognize and track shopper behavior. This interactive experience allowed business customers to take a deeper dive and explore strategic opportunities within their respected industries.
- List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Creative Director: Randal Presson
Art Director: Katie Klein
Senior Art Director: Aubrie LeBlanc
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