AT&T Business Multimedia Services, Dallas, Texas, United States: AT&T Cell Booster Pro Video (433001)

Company: AT&T Business Multimedia Services
Company Description: As the first truly modern media company, AT&T has been changing the way people live, work and play for the past 144 years. It started with Alexander Graham Bell’s telephone. Since then, our legacy of innovation has included the invention of the transistor – the building block of today’s digital world – as well as the solar cell, the communications satellite and machine learning.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Product Sales

Nomination Title: AT&T Cell Booster Pro Video (433001)

The date on which this nominated production was first distributed or otherwise made public:

June 6, 2023
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 108 words used.

This AT&T Cell Booster Pro video shows how businesses can boost their in-building wireless coverage in areas 45,000 sq ft or less. 3-D animation visually accentuates customer benefits and important details to quickly educate the business customer.

This project was led by the in-house AT&T Multimedia Services team supporting Business Marketing. The challenge was to create a visually compelling story to show how the product works. Innovative creative direction led the production from script writing to custom 3D animation. The device was completely recreated in 3D to allow for full movement of the camera. The overall look is light and bright and adheres to AT&T Brand guidelines.
Optionally you may list the creative and production credits for your nominated production - the people who helped to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Lead - Paige Whitson
Producer - Barbara Sanders
Project Manager - Adam Fox
Writing - Dada
Editing/ Motion Graphics - Energi Design - Steve Holmes

Attachments/Videos/Links:

AT&T Cell Booster Pro Video (433001)
	AT&T Cell Booster Pro