Company: Arlo Technologies, Inc. Carlsbad, CA
Company Description: Arlo is the award-winning, industry leader that is transforming the way people experience the connected lifestyle. Arlo’s deep expertise in product design, wireless connectivity, cloud infrastructure, and cutting-edge AI capabilities focuses on delivering a seamless, smart home experience for Arlo users that is easy to setup and interact with every day.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Innovation of the Year - Consumer Products Industries
 Nomination Title: Arlo Technologies, Inc.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since January 1 2022, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 194 words used.
Founded in 2014 under NETGEAR, Arlo Technologies, Inc. officially spun off in August of 2018 to focus on transforming how people can protect everything that matters to them with advanced home, business, and personal security services. Arlo combines a globally scaled cloud platform, advanced monitoring and analytics capabilities, and award-winning app-controlled devices to create a personalized security ecosystem. Arlo’s deep expertise in cloud services, cutting-edge AI and computer vision analytics, wireless connectivity, and intuitive user experience design delivers seamless, smart home security for Arlo users that is easy to set up and engage with every day. Arlo’s highly secure, cloud-based platform provides users with visibility, insight and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection – all rooted in a commitment to safeguard privacy for users and their personal data.
To date, Arlo has launched several categories of award-winning smart security devices, including smart Wi-Fi and LTE-enabled cameras, video doorbells, floodlight cameras and home security systems. In addition, Arlo’s broad compatibility allows the platform to seamlessly integrate with third-party internet-of-things (“IoT”) products and protocols.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 248 words used.
Arlo [REDACTED FOR PUBLICATION] surpassed 2 Million paid subscribers, debuted innovative new products and services, and won more than 25 awards and editorial recognitions from leading organizations. Continuing its strong growth record, Arlo is poised to hit 3 Million paid subscribers in Q1 2024.
Based on market trends, and consumer feedback, and rooted in the belief that everyone deserves to feel safe and secure, Arlo debuted two budget-friendly security solutions in 2023. First, its second-generation Essential Cameras and Video Doorbell lineup, delivering smart home protection at affordable prices. Secondly, the launch of Arlo Total Security, a comprehensive subscription service offering 24/7 professional monitoring and security hardware at affordable monthly pricing and no upfront costs. At the heart of this innovative subscription service is Arlo’s Home Security System, which uses a first-of-its-kind, all-in-one multi-sensor capable of eight different sensing functions. Managed through the Arlo Secure App, the security system pairs with Arlo's Pro 5S camera to enable video verification by security experts in case of an emergency – a growing requirement across municipalities to reduce false alarms and unnecessary utilization of emergency services.
Arlo continued to develop its advanced AI and CV capabilities to deliver users smarter notifications that enable more relevant and efficient DIY monitoring, which in turn lets users react faster to critical emergency and safety events. Arlo Secure’s intuitive user experience enables the user to tailor object detection based on their usage and preferences, and provides users with access to direct emergency response deployment.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 220 words used.
Arlo’s robust ecosystem of products, software, and services offers advanced home, business, and personal security solutions, and is trusted by millions of users every day. Arlo’s global services platform delivers high-performance AI and security capabilities at scale. There are 1390+ hours of video uploaded per minute (more than YouTube), 7.8+ billion API calls per day, 256+ million videos uploaded per day (more than Instagram), 55+ petabytes of videos stored and protected in the cloud, and 103+ million AI-based smart notifications delivered to customers per day. Arlo’s paid account monthly churn rate is among the best in the consumer subscription space, lower than companies including Hulu, Spotify, ZOOM, Netflix, Dish, and others.
From comprehensive and customizable smart notifications to 24/7 Emergency Response and Professional Monitoring, Arlo makes it simple for users to react quickly with the help of innovative tools designed for immediate action.
Arlo goes beyond monitoring a home or business and extends to the protection of user’s personal information. Arlo’s industry-leading privacy pledge outlines the brand’s commitment to data protection designed to keep personal information private and in customer’s control. We don’t capture user data to sell it to third parties for their advertising, we don’t view your private videos without consent, and we require valid and sufficient legal process before any information is disclosed to law enforcement.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 19 words used.
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