Company: Anthology Communications, Washington, DC
Company Description: Anthology is a client-first agency. As a boutique woman-owned, communications agency, we create an approach that works for our clients' budgets and goals. There is no one-size-fits-all communications strategy – we provide a tailored plan that can adapt as organizational properties evolve.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications or PR Campaign of the Year - Internal Communications - Up to 100 Employees
 Nomination Title: Connected Care Discussion Series
- Optional: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 110 words used.
The following chart provides an overview of the month over month increase in participation on the Connected the Connected Care Discussion Series.
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Event Date
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Peak Attendance
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February 2024
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Over 225
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January 2024
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Over 125
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November 2023
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Over 190
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October 2023
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Over 230
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August 2023
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Over 200
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June 2023
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Over 200
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May 2023
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Over 150
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April 2023
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Over 100
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March 2023
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Over 110
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February 2023
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Over 100
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January 2023
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Over 190
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November 2022
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Over 75
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October 2022
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Over 130
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September 2022
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Over 65
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August 2022
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Over 170
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June 2022
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Over 150
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May 2022
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Over 80
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April 2022
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Over 50
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March 2022
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Over 80
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February 2022
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Over 90
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January 2022
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Over 45
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- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated PR campaign or program, or written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Specify the date on which this campaign or program was launched:
January 2022
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the genesis of the nominated campaign or program: the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 250 words):
Total 197 words used.
More than 16 million veterans live in America, and more than 9 million receive some form of health care from VA. These veterans are from every state, rural and urban communities, represent every ethnicity and racial make-up, female and male, and more. What they have in common is that they served their country.
Ensuring these veterans have access to quality health care is critical.
Anthology Communications has worked with VA's Office of Connected Care to since 2011 to help connect veterans and health care providers across the country using VA's digital assets - Telehealth Services; VA's online patient portal – My HealtheVet; VA Mobile Apps and more.
Our efforts focus on supporting technology adoption with clinical staff and veteran patients by spearheading and managing the Connected Care Discussion Series. This monthly webinar series trains health care providers and over the last 6 years, has trained more than 7000 VA clinical staff. Anthology produces, edits, writes, organizes and manages this effort on behalf of VA.
In January 2022, with some learnings from the COVID-19 pandemic, the Anthology team set out to expand and re-invent the Connected Care Discussion Series to reach even more providers and staff at VA.
- If you are providing written answers for your submission, you must provide an answer to this third question: Describe the development of the campaign or program: the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 250 words):
Total 233 words used.
The goal of this campaign was to increase VA employee's adoption of Connected Care Technologies. The monthly Connected Care Discussion Series webinars provided a forum for staff to get updated on current and new technologies directly from senior leadership and ask questions in real-time. The team understood that one means of increasing awareness and adoption was to build an audience for the Connected Care Discussion Series. As part of the development the team looked at where they could leverage leadership networks, create a sense of immediacy, and create dynamic content, which developed into the following:
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Connecting topic relevance to work or health observances - The team tied topics to health observances, technology rollouts, and leadership priorities - creating a sense of urgency in participating.
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Prioritizing demos over slides - For Connected Care staff to better see the value in adopting these tools and technologies, they needed to see them in action - creating more dynamic content.
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Recruiting senior leadership to present on topics and pairing them with staff experts on topics to present - leveraging the different networks to increase reach.
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Updating and expanding outreach to include presenter emails, direct calendar invites to staff, blogs, and a repository for recordings. Encouraging the presenter to direct colleagues to attend the team expanded its reach to new users.
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Creating an internal repository - Each webinar was recorded and posted with transcription to a SharePoint page.
- If you are providing written answers for your submission, you must provide an answer to this fourth question: Outline the activities and concrete results of this campaign or program since the beginning of 2022. Even if your initiative started before 2022, limit your response to activities and results since the beginning of 2022 only (up to 250 words):
Total 214 words used.
Implementing the following activities, Anthology increased participation by 34 percent, from 865 participants in 2022 to more than 1320 in 2023. We are currently tracking to increase participation 40 percent over 2023 numbers.
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Created a sense of urgency: Tying webinar topics to new VA technology rollouts/updates, leadership priorities, and health observances created a sense of urgency for the target audience.
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Prioritized live demos: Live demonstrations provide VA staff a more dynamic way to engage with and learn about these tools and technologies. Anthology worked closely with the Connected Care team to ensure live demos - instead of slide shows - were the priority.
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Recruited senior leadership: Pairing VA leadership with staff experts added weight and significance to the effort, while also make the presentations more approachable thanks to the staff expert.
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Personalized and expanded outreach invites: The team determined that crafting emails for presenters to send to their networks was the biggest driver and best predictor for participation. This approach helped to greatly increase numbers almost every month.
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Created an internal repository: Each webinar was recorded and posted with transcription to the VA SharePoint page. Including the links to the repository on outreach activities, blog posts and invites allowed VA staff to see the wealth of information and learning that the webinar series provides.
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