Company: AICPA, New York, New York
Entry Submitted By: Wunderman, New York, New York
Company Description: The American Institute of Certified Public Accountants is the national, professional organization for all Certified Public Accountants. Its mission is to provide members with the resources, information, and leadership that enable them to provide valuable services in the highest professional manner to benefit the public as well as employers and clients.
Nomination Category: Web Site Categories
Nomination Sub Category: Direct Response

Nomination Title: CPA Student Recruitment Campaign

    When was this web site first published?

        2001

    Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://www.StartHereGoPlaces.com
        USER NAME: aicpa@stevieawards.com
        PASSWORD: aicpa

        To increase the number of college accounting graduates and enhance young
        peoples’ perception of the CPA profession, the AICPA launched a long-term,
        integrated multiple-media Student Recruitment Campaign, Start Here. Go Places.

        StartHereGoPlaces.com, the hub of the campaign, actively engages students to
        learn about the profession through myriad useful resources; compelling
        business simulations; CPA profiles and reality environments; promotions;
        interview tips; scholarship information; and a personality test, among others.
        Since campaign launch, more than 1 million students have responded, and more
        than 500,000 students have registered on the website. The campaign has helped
        position accounting as the new number one college major nationwide.

    List the appropriate creative and production credits for this entry:

        Advertising Agency/City: Wunderman/New York
        Client: American Institute of Certified Public Accountants
        Art Director: Tracy Flynn
        Designer: Lise Ellingsen
        Illustrator: Bentsi Beberashvili
        Copywriter: David Augustyn
        Production Company/City: Wunderman/New York
        Programmer: Tom Fabbricante