AFIRE, Washington, District of Columbia: AFIRE's Summit Journal

Company: AFIRE
Company Description: AFIRE is the association for international real estate investors focused on commercial property in the United States. Comprised of more than 200 member organizations from 24 countries representing approx. $3 trillion AUM, AFIRE members gather throughout the year to help each other become Better Investors, Better Leaders, and Better Global Citizens through research, education, mentorship, and more.
Nomination Category: Publication Categories
Nomination Sub Category: Best House Organ - for Customers (Public Enterprise, Government, Association)

Nomination Title: AFIRE's Summit Journal

The date on which this nominated material was first distributed or otherwise made public:

The three items included in this nomination were released betwen December 2021 and July 2022.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Total 182 words used.

AFIRE is the association for international real estate investors focused on commercial property in the United States. Since 1988, AFIRE has served as an essential forum for real estate investment thought leadership, focused on a mission of helping each other become Better Investors, Better Leaders, and Better Global Citizens.

As part of its thought leadership program, AFIRE developed Summit Journal in late 2019. The journal was introduced partly as a pandemic response and as means to expand the concept of “association-as-platform”—an extension of AFIRE’s directive to meet the multimedia dynamics of modern thought leadership.

Following considerable success of AFIRE's publishing program throughout 2020, including earning eight top awards, Summit used the ongoing pandemic in 2021 to completely revamp its publishing programs, administration, design, and multimedia publicity approach. By the end of 2021, Summit began implementing its revamped program, and into 2022 built its largest annual readership to date (10,000+) while reducing production costs, enhancing design quality, accepting sponsorship and licensing agreements worth more than $75,000, and instituting a professional editorial board now leading the association’s innovative “transparent peer review” process.
Optionally you may list the creative and production credits for your nominated publication - the people who help to bring it to life: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Publisher: Gunnar Branson

Editor-in-Chief: Benjamin van Loon

Designer: Campbell Symons Design

Attachments/Videos/Links:

AFIRE's Summit Journal
	Summit Journal: Issue 10
	Summit Journal: Issue 08
	Summit Journal: Issue 09