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Advanta

Company: Advanta
Company Description: Advanta is a highly focused financial services company designed to meet the changing needs of the small business market. Founded in 1951, Advanta has pioneered many of the marketing techniques common in the financial services industry today. Using its distinctive capabilities, Advanta has become one of the nation's largest issuers of business credit cards to small businesses.
Nomination Category: Corporate Media Awards Categories
Nomination Sub Category: Best Corporate Web Site

Nomination Title: Advanta.com - Advanta's Corporate/Customer Web Site

  1. List the URL (address) of your nominated Web site. (If the site is not publicly accessible, state that.)
    IMPORTANT: To include a URL you must begin and end the URL with a square-bracket and include http://
    Example: [http://www.yourdomain.com]

    http://adv2.advanta.com

    To view the card member account management features, on the homepage at "card member login" enter username "blueberries" and password "cherry".

    For a site tour, click on "site tour" on the homepage.

  2. List the date that this nominated Web site was launched in the U.S.:

    January 1, 2002

  3. Briefly describe this nominated site's communications objectives and how it met those objectives (up to 100 words):

    Advanta redesigned Advanta.com to reflect the company’s focus on the small business market. Competing for “share of wallet” with larger credit card companies, Advanta built a user-friendly site that serves as an online business manager for Advanta’s customers, offering more services, providing customers easy access to their history of transactional data, and enabling them to monitor and manage their business expenses online. The site has been effective in anticipating customer needs, thereby increasing site activity and reducing call center volume. Advanta.com serves as a primary tool in Advanta’s ongoing efforts to build and strengthen customer relationships.

  4. List the creative and production credits for this nomination. Follow this format, and list all applicable: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Web Development Firm/City: Writer: