Sales Partnerships, Inc.

Company: Sales Partnerships, Inc., Westminster, CO
Company Description: Sales Partnerships, Inc. is an outsourced sales force company providing dedicated branded representation to companies in a number of industries across North America.
Nomination Category: Sales Team Categories
Nomination Sub Category: Outsourcing Sales Team of the Year

Nomination Title: Sales Partnerships, Inc. Outsourced Sales Leader

Tell the story about what this nominated team achieved since the beginning of July last year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

Sales Partnerships, Inc (SPI) continued growth as the market leader in sales
outsourcing in 2008 and 2009.; During this span, SPI made the Inc500/500 for the
third year straight.; During this time frame, our clients’ profitability in
sales outsourcing to us, at minimum, doubled when compared to their prior sales
outsourcing vendors or internal programs.; SPI was responsible for more than $1B
in revenue closed for our clients with deals “stickiness” doubling our client’s
industry averages and more than four-fold higher than our next head-to-head
competitor in sales outsourcing.

When competing head to head with other sales outsourcing firms, the worst Sales
Partnerships has done in the past 12 years has been to double the competitor’s
ROI performance for the same clients.; With a program success rate of almost 90%
(measured as beating quota during the proof of concept period then sustaining
beating quota every quarter), our 2:1 out-performance of our competitors set SPI
as the standard for the market.

We continued growth in Energy sales, IT and Software sales, Advertising sales,
Aviation sales, and medical sales.

2008 and 2009 marked our being recognized as the Research In Motion
(Rim/Blackberry) case study for how all field sales should be done (covered in
CNN Money).; This combined with our advances in inside sales helped improve our
market standard position.; Our innovations in standardization of sales
recruiting process (SPRecruit), field sales management techniques and technology
(SPI Field CRM), territory management management integrating mobile CRM with GPS
technologies (SPI Field CRM), and sales training techniques led to the highest
success rate in the field of sales outsourcing by a 2:1 margin.; The high
success rates and client’s high profitability of our work led to accolades from
independent analysts looking at the sales profession (and external sales
channels an area of added focus) such as BCG and others. SPI is the returning
winner of the Stevie for top Outsourced Sales Team from 2006/2007 and 2008/2009.
SPI won the American Business Award for 2009 as the top sales team in America.

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

Inc 500
http://www.inc500.com

FF Press – Reuters
http://www.reuters.com/article/pressRelease/idUS159420+14-May-2008+MW20080514

Top 250 places to work

http://www.cobizmag.com/pdf/TopPrivateRankedList.pdf
http://www.cobizmag.com/articles.asp?id=1761

2007-2008 Top outsourced sales company Stevie awards
/sales/2007-honorees

2009 Top Sales Team in America - American Business Awards
/aba/sales-categories-0

2009 Top 25 Most Powerful Sales Leaders in Sales - SPI's CEO Fred Kessler
http://www.cobizmag.com/articles.asp?id=2498
http://www.salespartnerships.com/index.php?pid=news&act=dt&id=11

Other Press Releases
Client Quotes:

“SPI treats sales like a science while most people treat it like an art. Their
discipline and focus around sales is fantastic.; SPI does sales outsourcing
extremely well, they exceeded my expectations in nearly every way.”

Level 3 Communications, Mark Mitton, Senior Product Manager

“SPI’s process is amazing.; Their sole focus on sales has allowed them to do
things that we can’t yet do even with our billions of dollars of resources. They
understand the sales process at the highest level we’ve seen. We’ve worked with
other sales channel partners. SPI is in a class by itself.; Beyond getting
better numbers, they sincerely care about honestly reporting what is happening
and methodically improving the numbers.; I have the greatest respect for SPI”

Dex Media (part of RH Donnelley Corp), T. Swanson – Senior Marketing Director
(SPI ran a sales program directly compared to their internal programs – the SPI
program yielded higher ROI, customer retention, and overall revenue creation).

Provide a brief (up to 100 words) biography about the leader(s) of the nominated team:

SPI’s leadership team combines more than 200 years of sales and sales leadership
experience.;

SPI’s CEO and Chief Sales Officer, Fred Kessler, a 20 year sales veteran,
focuses on sales implementation and business development issues for SPI.; His
prior posts included senior director and VP of sales roles in Pharmaceuticals
and Publishing.; As a senior field sales executive in the 90’s, Kessler was
among the top 10 sales personnel in pharmaceuticals globally. His publishing-
distribution teams were rated as the highest ROI teams in the industry. 2009
marked Kessler with the distinction of being the one of CoBiz's choices for the
top 25 most powerful sales leaders.

SPI’s VP of Operations, Aaron Kullman, is a 10 year sales veteran with extensive
finance and operations background.; His prior posts included sales systems
development in the Fortune 500, business process outsourcing sales, and running
a software company.

SPI’s Director of Business Development, Paul Murphy, is a 30 year sales veteran
with extensive operations and process management experience.; His prior posts
included GE and Northwest Airlines serving in both senior sales and operations
roles.; His work in aviation helped redefine how aviation could be sold.
SPI’s Director of Human Resources, Chase Scott, is a 20 year sales veteran with
extensive management and recruiting experience.; His work in running one of the
top staffing organizations in the west helped prepare him for the process-
oriented recruiting SPI implements.; His work in testing and analytics to
accurately predict sales performance pre-hire has been ground-breaking.
SPI benefits from a number of other directors and managers that help provide the
company with a management team able to take on challenging programs
successfully.