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What's New & Different for 2026

Eligibility Timeframe:

  • Eligibility extends from July 1, 2023 through January 14, 2026.  Nominations should cite achievements made during that window.

Entry Deadlines

  • November 5, 2025: Early-bird entry deadline - entry fees discounted by $45
  • December 4: Final entry deadline.  Late fees will apply after this deadline, even for categories for which there are no entry fees.
  • January 14, 2026: Last day late entries will be accepted with payment of $55 late fee per entry.  Note that this deadline will not be extended.

Entry Fees

  • Entry fees have been raised by $10 per submission from the 2025 competition.

New Categories

  • There is an entirely new group of categories, called AI & Digital Transformation Categories, with two subsections
       Customer Service
       Sales
  • Other new categories, which you can explore here, include
     
    • Rising Star in Sales (Under 30) - There is no entry fee for this category.
       
    • Cross-Functional Sales Collaboration Team of the Year

    • Sustainable Sales Practice Achievement

    • Sales Distinction of the Year - Startups & Scaleups

    • Customer Empathy Advocate of the Year

    • Achievement in Global Customer Service Excellence

    • Customer Service Department of the Year – Digital-First Services

    • Customer Service Department of the Year – Global Operations

    • Business Development Achievement of the Year - Digital Commerce Enablement

    • Business Development Achievement of the Year - Sustainability

    • AI-Powered Sales or Service Solution – New or New Version

    • AI-Powered Sales or Service Solution – Implementation

    • Sustainable Tech Solution for Sales & Service – New or New Version

    • Sustainable Tech Solution for Sales & Service – Implementation

    • Best Advance in Product Innovation

    • Product Feature of the Year

    • Digital Enablement Provider of the Year

    • Sales & Service Ecosystem Enabler of the Year

    • Best Use of Thought Leadership in Digital Transformation

    • Thought Leadership in Diversity, Equity & Inclusion in Sales or Service

    • Thought Leadership Campaign of the Year – Multi-Channel Strategy