Company: VXI Global Solutions, Los Angeles, CA
Company Description: VXI is a Revenue Engine for B2B/B2C companies. We provide an end-to-end solution for driving leads into a brand's funnel and higher conversion rates with each conversation by bundling sales teams, agency partners, operations, and a strategic playbook to accelerate revenue for our clients. Founded in 1998, the company has over 40,000 employees in more than 40 locations across the globe.
Nomination Category: Sales Awards Team Categories
Nomination Sub Category: Sales Operations Team of the Year
 Nomination Title: VXI Sales Operations Team's Breakthrough for LG Electronics
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the achievements since July 1, 2022 of the nominated team, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
Written Responses
- Briefly describe the nominated team: its history and past performance (up to 200 words):
Total 191 words used.
The VXI Sales Operations Team comprises over 8,000 global sales professionals, including sellers, leaders, coaches, trainers, revenue analytics experts, sales enablement teams, and consultants. With over 25 years of experience across various industries, we design scalable, high-performing sales solutions tailored to client needs. Simply put, we help global brands unlock revenue through inbound and outbound sales, lead generation, BDR/SDR, cross-sell, up-sell, winback, retention, subscription renewals, and account management programs.
Our team generates [REDACTED FOR PUBLICATION] for clients worldwide. Our expertise spans recruiting top sales talent, implementing world-class training and certification programs, optimizing sales processes, and executing technology optimization for better operational efficiency. Using advanced AI & analytics, we identify opportunities to optimize conversion rates such as uncovering the best lead sources, matching the right lead to the right agent, presenting the lead with the right offer and product, and lastly providing hyper-personalized follow up to improve conversion rates and overall program performance.
We are committed to excellence, consistently improving sales effectiveness, customer experience, and revenue generation. These strengths uniquely positioned us as the ideal partner to launch LG’s first-ever US Direct-to-Consumer sales initiative on LG.com.
- Outline the team's achievements since July 1 2022 that you wish to bring to the judges' attention (up to 250 words):
Total 223 words used.
Background:
LG piloted their first-ever Direct-to-Consumer (DTC) sales channel on LG.com with their in-house team but struggled to exceed a [REDACTED FOR PUBLICATION] conversion rate. Seeking a partner with expertise in online sales and Sprinklr technology, they turned to VXI.
Results:
Since launching this new business line in July 2024, the VXI Sales Operations Team has achieved exceptional outcomes for LG:
- Delivered a seamless migration from Salesforce to Sprinklr, optimizing the chat platform with enhanced routing, chatbot functionality, and sales tracking capabilities.
- Revamped the operational strategy with a recruitment playbook, tailored training, and a comprehensive chat sales playbook to replicate an “in-store” experience online.
- Deployed a team of 28 skilled sellers (6 in the U.S., 22 in the Philippines) trained with our VXI Training Simulator™ and VXI Performance Pro™ for consistent performance.
- [REDACTED FOR PUBLICATION]within the first 30 days, far surpassing LG’s 5% target and [REDACTED FOR PUBLICATION].
- To date, delivered [REDACTED FOR PUBLICATION] with conversion rates averaging 16%, well above the industry standard of 2–5%.
- [REDACTED FOR PUBLICATION]
These results demonstrate the team’s ability to quickly adapt, innovate, and deliver outcomes that significantly impact the client’s bottom line while establishing a strong foundation for future growth.
- Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the team's past performance (up to 250 words):
Total 237 words used.
The VXI Sales Operations Team’s achievements are significant because they represent a groundbreaking success for a global consumer electronics brand transitioning to Direct-to-Consumer sales after 65 years. Few competitors in our industry can match the speed, scale, and effectiveness of our launch.
· Unique Conversion Rate Performance: The industry average for chat sales conversion rates is typically between 2-5%. Our team exceeded this benchmark [REDACTED FOR PUBLICATION] in just 30 days, nearly three times higher than the client’s goal. Today we average around 16%.
· Rapid Revenue Generation: [REDACTED FOR PUBLICATION] in revenue in the first 5 months of a Direct-to-Consumer pilot is exceptional, particularly in the consumer electronics industry, where high-order values are typically harder to achieve online.
· Technological and Operational Excellence: Migrating the client’s platform from Salesforce to Sprinklr and optimizing chatbot and routing rules set a new standard for efficiency and scalability. This level of execution is rare, even among top-tier outsourcing providers.
· Past vs. Present Performance: Before engaging with VXI, the client’s internal team struggled with a conversion rate [REDACTED FOR PUBLICATION]. By partnering with VXI, they more than quadrupled this performance in a fraction of the time, while maintaining the intimate “in-store” experience they sought to replicate.
These results not only exceeded client expectations but also positioned VXI as an innovative leader in direct sales outsourcing, setting a benchmark for future partnerships in this space.
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 62 words used.
See attachments above.
[REDACTED FOR PUBLICATION]
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