Vengreso - Sales Training Product of the Year
Company: Vengreso, San Francisco, CA
Company Description: Vengreso is the leader in digital sales training enabling B2B sales professionals to create more sales conversations with qualified buyers through content for sales strategies, LinkedIn profile optimization, digital sales training and coaching delivered through an online platform with blended live instruction and coaching. Learn more at: https: //vengreso.com or follow us on Twitter @GoVengreso.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales Training Product of the Year
Nomination Title: Selling with LinkedIn & Sales Navigator for Teams is a Winner
Which will you submit for your nomination in this category, a video of up to five (5) minutes in length, explaining the features, functions, benefits, and results to date of the nominated new or new-version product or service, OR a written essay of up to 650 words describing the same? (Choose one): An essay/case study of up to 650 words
The modern B2B buyer’s journey is very self-sufficient. Seventy-three percent consume 3 to 7 pieces of content before speaking with a salesperson. Ninety-seven percent place a higher emphasis on the trustworthiness of the source of content they review. Source DemandGen Report 2019.
These buyer preference shifts require sales teams to learn how to be more effective when engaging buyers on LinkedIn.
Learning new sales methods has never come easy for sales professionals, not because they’re incapable. Rather because sales training has traditionally been delivered in short bursts of information that seldom result in behavior change.
We all learn best through short lessons, followed by reinforcement and coaching, available over several weeks so we can absorb what we learn and put it into practice. A half-day or full-day, one-time workshop will NOT result in the behavior change that’s needed to transform to a modern seller.
The Vengreso SwL and SwSN Training Program creates behavior change for three reasons.
- It’s delivered in three formats:
- On Demand Content
- Live Instruction
- Live Group Coaching
Delivered across a 15 week period and available for 12 months through the Vengreso On Demand Platform™.
2. The Six Phase training method is designed to achieve behavior change.
3. It develops a high adoption rate. In other words, “it sticks.”
The training program addresses these six phases of Digital Selling:
- Mindset
- Brand
- Find & Engage
- Connect
- Feed
- Cadence
The modern seller:
- Develops the mindset to engage the modern buyer as a valuable resource.
- Places a high value in developing a trustworthy brand.
- Knows how to find the right prospects AND engage them effectively.
- Knows how to connect with them using the PVC Methodology™.
- Knows how to feed them relevant content to build trust.
- Has a regular cadence that is consistent and engaging.
Vengreso’s Selling with LinkedIn / Sales Navigator for Teams is delivered across 15 weeks. One reason for its high adoption rate is the extensive use of gamification that concludes with an awards ceremony announcing the top performers. Another reason is that training is step #7 after steps #1 through #6 have prepared the way for a highly successful digital selling training experience for sales teams of 25 or more. The program’s ten steps are:
1. Identify goals and success metrics and set them up in CRM for proper tracking.
2. Buyer identification and mapping by industry and role.
3. Develop a content for sales strategy by persona and journey.
4. Selection of digital sales tools.
5. Develop customized workbooks for profile, messaging, scripts and more.
6.Transform LinkedIn profiles for the entire team with customer-messaging.
7. Digital sales training delivered across 15 weeks on demand, live and with coaching.
8. Drive adoption through gamification and recognition.
9. Measure KPIs and adapt for improvement.
10. Coach for sustained success
Key results among Vengreso SwL and SwSN for Teams clients include:
- 15% average SSI (Social Selling Index) Score Growth
- 75%above average or better LinkedIn acumen of sales reps after training
- 81%developed skills to make them more effective at their job
- 63% learned how to connect and engage with prospective buyers and clients
- 90% practiced skills taught during training to reinforce the lessons
- 68% received a response from a client or prospect during the 15-week training
This training is also available solely on demand – Vengreso On Demand™ - for individuals and teams of up to 24.
"This training was excellent use of time. Definitely helped with hitting our number in second quarter and beyond." - Andrew, Channel Manager, Telecommunications
Selling with LinkedIn / Sales Navigator for Teams from Vengreso is a game changer for sales leaders seeking to create the behavior change needed to engage buyers effectively, create more sales conversations and increase pipeline and win rates.