Vengreso - Sales Training Product of the Year
Company: Vengreso, San Francisco, CA
Company Description: Vengreso is the leader in digital sales training and consulting enabling B2B clients to create more sales conversations with qualified buyers through content for sales strategies, profile optimization, digital sales training and coaching. Learn more at: https: //vengreso.com or follow us on Twitter @GoVengreso.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales Training Product of the Year
Nomination Title: The Vengreso 10 Steps to Launching a Digital Sales Program is Like No Other…
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date: REDACTED FOR PUBLICATION
The B2B buyer has gotten better at buying faster than the salesperson has at selling.
According to CSO Insights, 53% of salespeople made quote in 2017, a five year low. In 2018 54% made quota.
But salespeople don’t like to go through training. And many sales leaders who admit they need to provide digital sales training for their team too often focus on tools and technology training. That doesn’t work.
Vengresolaunched as the first company in the U.S. to deliver a full suite of digital sales training services focused on helping sales teams create more conversations with qualified buyers through three connected digital selling training solutions:
Content for Sales Enablement
Profile Optimization
Digital Sales Training & Coaching
Vengreso uniquely enables the modern salesperson to:
-Leverage relevant content with their buyer
-Transform their LinkedIn profile so it reads through the lens of the buyer
-Develop the skills needed to engage, connect and feed their network
-Create more conversations with interested decision makers
Vengreso’s 10 Step Digital Selling Program is unlike any other filling a void in the market. What makes this 10 step program so unique is that training is step #7.
1. Identify goals and success metrics
Behavior change is critical to digital sales transformation. We update the CRM with KPIs tied to goals.
2. Buyer identification and mapping
Identifying buyer types by vertical industry and role enables organizations to more effectively reach potential clients.
3. Develop a content for sales strategy
Content is mapped to the buyer personas and associated with their journey and pain points.
4. Choose digital sales tools
The right digital sales tools are mission critical along with the skills required to drive engagement and more conversations.
5. Develop customized playbooks
Customize playbooks for LinkedIn profile makeovers, messaging, success stories, scripts and search strings that match all buyer personas.
6. Create buyer-centric profiles
A buyer-centric LinkedIn profile transforms a resume style profile into a resource on LinkedIn building credibility and trust.
7. Digital sales training
The first six steps prepare for training. Digital sales training sessions are customized by sales representative type.
8. Drive adoption through gamification and recognition
It’s imperative to motivate salespeople to put their acquired skills into practice through gamification and recognition.
9. Measure and adapt for improvement
Review KPIs weekly with a focus on improvement and updating playbooks.
10. Coach for sustained success
To create long lasting behavior change, salespeople must receive ongoing coaching.
Additionally, in our Selling with Video training program, sales reps are taught first the mindset of shooting video and why decision makers want to consume video. Then, reps are taught an 8 step Selling with Video program that demystifies video recording, distribution and promotion.
To meet the needs of sales teams, Vengreso has developed an On Demand Selling with LinkedIn for Teams training program.
Collectively, Vengreso has trained more than 100,000 professionals across more than 2,000 companies.
Vengreso has been selected to deliver its innovative digital sales training service to businesses ranging from sales teams of 25 to thousands.
Vengreso’s social reach since inception in June 2017 is in the range of 66 million sales and marketing people across the globe. This exceeds some brands with decades of experience.
The founding leadership team is comprised of accomplished thought leaders in the field of social selling and digital marketing including:
Mario Martinez Jr., Founder and Chief Executive Officer
Kurt Shaver, Co-Founder and Chief Sales Officer
Viveka von Rosen, Co-Founder and Chief Visibility Officer
Bernie Borges, Co-Founder and Chief Marketing Officer
In the first 15 months of operations Vengreso has delivered:
-1500 LinkedIn Profile Makeovers
-300 Attendees of Digital Sales Coaching
-25 Keynotes at Events, Conferences and Sales Kickoffs
Vengreso is on a mission to modernize sellers into resources for the modern buyer.