Vengreso - Remote Sales Innovation of the Year

Company: Vengreso, San Francisco, CA
Company Description: Vengreso is the leader in digital sales training enabling B2B sales professionals to create more sales conversations with qualified buyers through content for sales strategies, LinkedIn profile optimization, digital sales training and coaching delivered through an online platform with blended live instruction and coaching. Learn more at: https://vengreso.com or follow us on Twitter @GoVengreso.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Remote Sales Innovation of the Year

Nomination Title: Vengreso's Video Sales Mastery Program

Vengreso is the world’s largest digital sales training and technology company – and for good reason. Sales leaders and professionals have looked for new ways during the digital era to improve their ability to quickly find, engage and connect with their buyers. Additionally, sales teams want to increase their sales productivity. Vengreso’s virtual sales training and technology has consistently met these growing needs.

We teach B2B sales professionals how to leverage modern digital selling strategies and technology to effectively prospect, increase their sales pipeline, create sales engagement with the right messaging and increase their sales productivity. As a three-time Stevie Award Winner, our industry-leading insights, innovative virtual sales training and SaaS technology suite is what continues to set us apart in the market.

Since 2017, we’ve serviced over 1,050 companies equipping sellers around the world withmodern selling skills that the modern buyer demands. Our customers range from entrepreneurs to Fortune 100 B2B companies including global brands such as Juniper Networks, Proofpoint, Zoom Video, and others.

With the recent launch of our new, offerings – Modern Sales Mastery for Individuals, Teams and our SaaS solution FlyMSG– we are helping the entire sales community to Prospect Better and Sell More.

As a key component of the larger Modern Sales Mastery Program, Video Sales Mastery has delivered outstanding results. In fact, here is what one EVP of Sales said about the Video Sales Mastery program –
“It literally has been the best training program we have done in over 10 years.
…one of our producers emailed 50 videos to CEOs and within 30 minutes, 35 were opened. Immediately we knew this was our new differentiator. Our producers gave the training a 10/10, and your team will do the same.”

Vengreso trained a 180-person sales team using the Mastery curriculum. By applying the strategies taught in the program, this resulted in a 683% ROI on closed-won revenue vs. the actual spend. In addition, it produced a 3,579% ROI on sales pipeline ($7.3M) attributable to the entire program vs. the actual spend.

Another case study includes the use of a video message when connecting with your target buyer on LinkedIn. 157 leaders received the video, 85 clicked on the video. That’s a 54% open rate. 42 clicks were made on the assets contained within the video landing page, that’s a 26% click-through rate! It’s unheard of in the industry.

Video Sales Mastery is an 8-week virtual-instructor-led training program that shows sales teams how to make irresistible sales videos designed to engage prospects, generate more sales meetings, and increase sales conversion rates.

During the 6-week implementation program, we work with a client’s sales enablement and leadership to understand the individual buyer persona and pain. Then we custom write three sales scripts out of 16 sales uses cases, including prospecting video messages, video auto signature and welcome messages for a new LinkedIn connection.

There are 6-phases to the video sales mastery training, and they are:

1. Mindset – Helping sellers to learn why they must engage with video

2. Product – Specific product training to create and send videos

3. Irresistible – Designed to teach students learn non-verbal and verbal cues and make them irresistible

4. Scripts – Sellers learn how to create a script for use with a teleprompter to solicit a response from a buyer for up to 16 uses cases

5. Recording – Show sellers the right way to position themselves for the recording
Social Video – Instruction designed to help sellers develop their personal brand through social video
This program has helped inside, field, channel managers, BDR’s/SDR’s, sales leaders, marketing leaders and business owners all over the world.

1. A Video Sample Message for the Judges

Watch Videoor click here:https://h-vd.io/MPz3o86Q

2. Welcome a new Sales Leader to your LinkedIn Network:
A rep would write this to a new connection with a buyer persona of Sales Leader: “Hey FIRSTNAME! Thanks so much for connecting with me on LinkedIn, I created this 60-sec video for you. I'm curious, what triggered your connection request? Mario”
Watch Videoor Click this link:https://vengreso.vengresovids.com/p/7so3bc8z1p04xwy

3. Video Sales Mastery Website
https://vengreso.com/video-sales-mastery

4. Testimonial from our Video Sales Mastery Program
This program is also known as Selling with Video (name change in July 2021)

5. CenturyLink Client Testimonial Video:
Click Here:https://youtu.be/dnToVVQESHkor Click the Image