Company: Turkcell Iletisim Hizmetleri A.S., Istanbul
Company Description: Turkcell is a converged telecommunication and technology services provider, founded and headquartered in Turkey. It serves its customers with voice, data, TV and value-added consumer and enterprise services on mobile and fixed networks.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Award for Innovation in Sales - Technology Industries
 Nomination Title: Turkcell’s “Shopping with On Hand Stock Information” Project
- Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 100 words used.
Turkcell Market (https://market.turkcell.com.tr/login) is a platform where you can log in with username and password, therefore, pages cannot be viewed without user information. Since the username and password could not be identified outside the organization due to audit processes, a document showing the process was prepared. You can find the pdf document in the appendix that shows "Shopping with On Hand Stock Information" project’s screen view on the web site. Additionally, you can find the screen video in the appendix we prepared to show the shopping pages and on hand stock information area of Turkcell Market.
- Which will you submit for your nomination in this category, a video of up to five (5) minutes, explaining the nominated achievement since July 1, 2020, OR written answers to the questions? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video. If you are submitting written answers to the questions for this category, provide them in the spaces below.
We would like to nominate our "Shopping with On Hand Stock Information" project for "Award for Innovation in Sales- Technology Industries" category. The written explanations required for the project can be found in the fields below.
- Briefly describe the nominated organization or individual: history and past performance (up to 200 words):
Total 196 words used.
Turkcell is Turkey's largest telecommunications company and leading technology retailer that mainly provides its customers with telecommunication services and products, digital services, internet solutions, electronic product sales through its dealership network spread across 81 provinces of Turkey, e-commerce, tele sales, corporate sales channels and many others.
Turkcell's all sales channels procure all the products they will sell in their stores by using “Turkcell Market”, which is Turkcell's procurement platform. Turkcell Market is a B2B e-commerce site where sales channels can log in, view entire product portfolio and purchase the products they want to procure from their preferred supplier.
In order to provide an easy, fast and unique purchasing experience to sales channels in supply processes many projects were accomplished in the field of ux design, e-commerce capabilities, variety of payment methods and order types, campaign abilities, mobile purchasing experience and after these improvements, we focus on designing personalized processes in the development journey of Turkcell Market. In this context, we would like to nominate our project "Shopping with On Hand Stock Information" which shows how many stocks of the product to be procured are instantly available in the sales channel that wants to purchase the product.
- Outline the nominated achievement since July 1 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 183 words used.
Through “Shopping with On Hand Stock Information" project, up to date store stock quantity of the product to be procured is shown on all product listing and product detail pages and given under the heading "On Hand Stock" on the product cards. This information is given by obtaining the sales channel and store information of the user who logs into the site. On hand stock information is updated instantly and users can see the quantity of stocks in their store and place an order according to their needs.
As a result, Turkcell sales channels that supply products from Turkcell Market instantly see how many products they need to purchase, without the need to look at a different application or stock lists, and complete their shopping with a smart, easy, personalized and integrated experience.
Since on hand stock information started to be displayed on the site instantly, awareness was created for the products whose stocks were decreasing and the purchase has increased, resulting in a 50% increase in revenue through this project. At the same time, the average basket size has increased by 82%.
- Explain why the achievement you have highlighted is unique or significant. If possible compare the achievement to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 184 words used.
As a procuremet platform, Turkcell Market is positioned as a unique example in the sector in Turkey with its user and interface experience designed with the B2B e-commerce user experience in mind, workflows developed for the needs of sales channels and suppliers, and personalized processes. In all workflows, it stands out not only with functionality, but also with visual design, product recommendation, marketing and personalized areas.
In addition to the fact that there is no competing supply platform in the sector in this scope and content, a personalized, smart, easy and fast shopping process in which instant on hand stock quantity information is integrated into the procurement process, which we specified in our "Shopping with On Hand Stock Information" project, is also offered to Turkcell sales channels as a workflow specific to Turkcell Market.
Additionally, the decision-making, screen and transaction steps in the procurement process of Turkcell sales channels were shortened by 21% through our project, which was an important gain in terms of efficiency. Shortening the screen steps also shortens the training and adaptation processes in the sector with a high turnover rate.
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