Toshiba America Business Solutions - Sales Meeting of the Year
Company: Toshiba America Business Solutions., Irvine, CA
Company Description: Toshiba America Business Solutions (TABS) is a subsidiary of Toshiba Tec Corporation, a global leader in office printing and retail solutions. TABS provides multifunction printers, managed document services and digital signage for businesses of all sizes throughout the United States, Mexico, Central and South America.
Nomination Category: Sales Awards Achievement Categories
Nomination Sub Category: Sales Meeting of the Year
Nomination Title: Toshiba’s LEAD 2016
Tell the story about your organization's sales meeting (up to 650 words). Include sections describing the genesis, development, production, and results to date of the event:
By any measure, Toshiba America Business Solutions’ annual sales meeting, LEAD (Learn, Engage, Act, Deliver) 2016, held May 16-19 in Las Vegas was a rousing success. Setting a Toshiba event record for attendance, LEAD drew in nearly 1,700 visitors including end users, resellers, , vendors, media and analysts – to the Bellagio Las Vegas to absorb actionable information and insights while forging new business relationships.
The conference was highlighted by Toshiba’s announcement of an unprecedented 23 newly engineered and redesigned multifunction printers — 13 color and 10 monochrome models.
Toshiba’s new line of e-STUDIO products was met with enthusiasm from every segment of the event’s diverse participants and generated millions in new business.
Toshiba’s President and Chief Executive Officer, Scott Maccabe, energized the conference crowd from the very start. Maccabe spoke effusively about his company’s growth and staggering year-over-year expansion in digital signage sales while pointing out Toshiba’s continuing relationship with AEG. Toshiba’s evolving partnership with the sports and entertainment giant – which began with the adoption of its LA Interactive by Toshiba installation at Los Angeles’ STAPLES Center – expanded to Las Vegas with the inclusion of the company’s Ellumina line at the sparkling new T-Mobile Arena.
In line with the show’s theme, ‘For A Together Future,’ Maccabe touched on the synergies between Toshiba America Business Solutions and sister company, Toshiba Global Commerce Solutions, which Maccabe also leads having been selected as its president and chief executive officer in August 2015. Toshiba Global Commerce Solutions is the world leader in point of sale technologies with an install base more than three times larger than its nearest competitor thereby strengthening Toshiba’s overall position within the B2B segment.
The first day of the conference ended with a pool-side welcome reception for all attendees at the Bellagio's main pool. Ambience was set with neon lighting and guests were mesmerized by mermaids in floating orbs and the beat of a digital band. LEAD 2016 participants were presented with over 40 seminars from industry leaders on such trending industry topics as business process automation, digital signage roadmap for success, the targeting of vertical markets and delivering best-in-class service via the cloud.
Beyond learning about implementable strategies to improve their businesses, attendees received a first-hand look at Toshiba’s latest Ellumina digital signage products and services, 23 newly-minted e-STUDIO MFPs, current point of sale solutions as well as Toshiba's vertical solutions for the retail, healthcare, manufacturing and logistics, financial services, and education markets throughout the event’s 50,000- foot Product Fair.
“Toshiba demonstrated its strength by showcasing the breadth and depth of its technology and market coverage,” said Robert Palmer, Research Director for IDC. “With horizontal and vertical solutions focused on document capture and workflow, MPS, mobility, security, and digital signage, Toshiba is laying a solid foundation for the future.”
Aside from gaining knowledge and insight on wide-ranging topics and facilitating valuable business relationships, Toshiba hosted elite keynote speakers. Internationally recognized graffiti artist and No. 1 best-selling author, Erik Wahl fascinated attendees by creating paintings of lead U2 singer, Bono and scientific visionary Albert Einstein. The following day, James Carville and Mary Matalin captivated LEAD 2016 goers with a behind-the-scenes glimpse of Washington and expert analysis on the current presidential race.
Toshiba wrapped up LEAD 2016 with a rockin' party in Toshiba Plaza which included a special performance by the B-52s — the world's greatest party band. Toshiba Plaza, a two-acre public square outside of T-Mobile Arena, has Toshiba LED screens adorning four 40-foot towers interspersed throughout the public square along with Toshiba’s stunning 45- by 210-feet outdoor video mesh wall on the arena’s external facing that create an unforgettable experience.