Tani - Sales & Marketing Mobile Application – New
Company: Tani, Istanbul
Company Division/Group: Tani Pazarlama ve Iletisim Hizmetleri / Koc Holding
Company Description: Tani having a large database and CRM experience which will increase market domination of the companies for 17 years provides integrated marketing solution in web, stores and mobile platforms and counseling. Tani affiliated to Koc Holding draws attention with Loyalty Programs, Digital Marketing Applications, Data Management and Analysis and Analytics Services.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Sales & Marketing Mobile Application – New
Nomination Title: Chippin
Which will you submit for your nomination in this category, a video of up to five (5) minutes in length, explaining the features, functions, benefits, and results to date of the nominated new or new-version product or service, OR a written essay of up to 650 words describing the same? (Choose one): An essay/case study of up to 650 words
Chippin mobile app that earns as you pay mobile!
Chippin is a mobile shopping application that touches the lives of its users at every point, submits campaign and advantage at numerous brand, regains when you pay. Chippin, which aims to touch the lives of its users at every point, is Turkey’s first shopping application making mobile payment that includes local brands as well as big brands. It provides mobile payment experience at every point where users meet the daily needs of users from hairdresser to dry cleaning, from grocery store to white goods, from florist to coffee shop, and provides close contact with mobile phone and establishing a special bond.
-Chippin is a shopping application downloaded freely from Googe Play and AppStore.
-There are more than 200 brand and more than 2000 payment point at Chippin.
-You can introduce your credit card to Chippin and with Masterpass assurance you can pay only by mobile phone without credit card.
-Thanks to the secure and technological infrastructure developed by Chippin, you can experience mobile payments in 8 seconds.
-You earn a certain amount of Chippin from every payment you make at Chippin points. For example, at a Chippin point that earns 5%, you get 5 TL out of the 100 TL you spend.
-1 Chippin = 1 TL. If you wish, you can convert your earned Chippins into cash and transfer them to your bank account.
-At Chippin, you can always meet creative campaigns, discounts, gifts that will ensure customer satisfaction.
Chippin not only simplifies the lives of its users, but also opens the door to provide a good experience to its customers with the advantages and technological solutions it offers to its member brands.
Thanks to Chippin, they are able to measure their customers' demands and satisfaction from the services or products they receive instantly, so that they can achieve customer satisfaction faster and more effectively. This is supported both by our post-pay rate structure and by the insights we provide from the surveys from Chippin.
Chippin also develops an infrastructure appropriate to special social clubs. With this development, segmented users can take advantage of the Chippin world as well as keep track of the club's exclusive sharing and events.
GOALS:
-Improvements made during membership and turning to membership in the application downloads with UX studies increased 50%.
-Users’ spending time at application and opening rates of the application with the new property added to application to increase application visits are increased 50%.
-Approximately 70% of brands, to which payment made in the last 1 year, is local and 30% is common brands.