Swrve New Media - Marketing Solution Swrve 3.0
Company: Swrve New Media, San Francisco, CA
Company Description: Swrve is the customer engagement platform for enterprises and digital-first brands. Swrve helps brands to retain and monetize customers for faster growth by automating micro-targeted messages that create more relevant and consistent experiences across mobile, email, web, OTT and emerging digital channels. Founded in 2010, Swrve currently has offices in North America, Europe and Australia.
Nomination Category: New Product & Service Awards Categories
Nomination Sub Category: Marketing Solution – New Version
Nomination Title: Swrve 3.0: Unmatched Multichannel Engagement
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and sales to date:
What is Swrve 3.0?
The Swrve 3.0 platform re-imagines how marketers understand and communicate with their customers through multichannel engagement. Swrve enables global customer-facing enterprises to deliver valuable messaging experiences that improve customer lifetime value and reduce churn.
Using Swrve, brands can speak to their customers like individuals. The platform processes 14 billion events daily and uses this data to deliver awareness, inspire action, and send relevant, in-the-moment messaging to customers worldwide.
By taking the guesswork out of engagement, Swrve’s multichannel marketing platform automatically fires interactions across channels when targeting and triggering conditions are met. Unlike stand-alone platforms, Swrve processes new user actions, like a new purchase or a preference, immediately, and addresses individual customer needs in milliseconds.
With a unified, multichannel campaign workflow, Swrve helps its clients reach their customers across channels via in-app messages, push notifications, web messaging, email, and over-the-top video streaming platforms like Apple TV, Android TV and Roku.
Swrve’s artificial intelligence allows clients to predict churn and optimize messaging via A/B testing. Through this, they’re able to determine optimal send-time delivery and automate 70% of messaging.
Using all of this and more, Swrve’s clients have doubled and tripled response rates, generated millions in new revenue, retention, and upsells, and have built lasting relationships with customers everywhere.
Main User Benefits
Swrve is a multichannel marketing messaging software used to increase customer engagement through campaigns across mobile, email, web, and more. Named a leader in the Gartner Magic Quadrant for Mobile Marketing Platforms, Swrve is installed in 3.5 billion apps worldwide and processes billions of events daily. User benefits include:
High-value targeting across channels: Swrve can target messages to individual user segments at scale, adding unique, in-the-moment relevance to every interaction.
Deep behavior tracking and predictive analytics: Unlike stand-alone solutions, Swrve processes customer actions from multiple sources in milliseconds, and offers reliable next steps for campaign success.
A clear path to customer lifetime value: Swrve makes it easy to build lasting customer relationships using data-driven, location-based personalization and triggered messaging across channels.
Improved retention and monetization: Clients reduce churn and increase conversions through smart, well-timed messages that arrive exactly when a customer is most likely to engage. Typical results are millions in new revenue and upsells, and sharp increases in opens, clicks and more across channels.
One cohesive brand experience: By simplifying multichannel marketing campaigns and offering one centralized campaign management view in the dashboard, brands are able to create one cohesive brand experience across channels with ease.
Why Swrve 3.0?
As a leader in the Gartner Magic Quadrant for Mobile Marketing, Swrve’s recent platform innovations are unmatched in helping companies dynamically micro-target customers, advance artificial intelligence, and integrate seamlessly with cloud services and/or an existing stack of technologies..
Swrve’s placement in the Magic Quadrant recognizes that mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize messages at any touchpoint.
Unlike stand-alone analytics tools, Swrve processes real-time behavioral data from multiple sources, builds audiences, and triggers messaging based on user behavior. Real-time data eliminates the need to construct elaborate workflows to guess which steps users will take and in which order.
With Swrve 3.0, interactions fire automatically—on any channel—and instant targeting and triggering conditions are met. Uniquely, the platform transforms the events a user has taken (e.g. flight purchase), into event payloads to reveal individual customer need (e.g. details of the event like LAX/JFK return, with no seat purchased and previous purchases of a window seat four times in the last five flights).
With an all new-user interface, marketers can build segments and audiences on their own and avoid wasting time and resources relying on business intelligence teams.